专卖店经营管理手

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1、★机密★长虹·美菱电器专卖店建设委员会长虹·美菱电器专卖店建设管理标准ZM01.06.002-2010长虹·美菱电器专卖店经营管理手册（建设篇）（2010年第二次修订）2010-07-01发布2010-07-01实施长虹·美菱电器专卖店建设委员会发布第19页共19页★机密★长虹·美菱电器专卖店建设委员会长虹·美菱电器专卖店经营管理手册（建设篇）拟制文传勇徐毅审核杨鲲张晅会签苏子欢秦塘中杨军韦彦龙主管吴定刚邓孝辉批准刘体斌第19页共19页★机密★长虹·美菱电器专卖店建设委员会目录第一章专卖店定义··················································

2、·4第二章理念························································4第三章建店意义·····················································4第四章建设目标·····················································5第五章经营管理模式·················································5第六章建设方式···············································

3、······7一建设主体·····················································8二人员职责····················································8三建设原则····················································8四准入原第19页共19页★机密★长虹·美菱电器专卖店建设委员会则····················································8五建店标准···························

4、·························9六沟通机制····················································9七工作计划····················································9八建店流程····················································9九客户选择····················································10十确定门店经理·································

5、···············11十一客户洽谈··················································11十二建店步骤··················································12十三建成标志··················································14第19页共19页★机密★长虹·美菱电器专卖店建设委员会十四日常管理··················································14十五退出机制·················

6、·································16附件························································17第一章专卖店定义1、定义长虹·美菱电器专卖店（以下简称“专卖店）是指以客户自主经营，整合长虹·美菱双品牌，主推长虹·美菱家电产品，长虹·美菱家电产品占据绝对份额的综合电器专卖店。专卖店按公司统一的形象标准进行建设、统一的管控模式进行管理、统一的经营方式进行运营，并逐步推进统一配送、信息化管理、规范化服务。2、经营范围专卖店在选择销售的产品品类时，实施“2+2”产品策略。即：专卖店必须销售至少四个门类的长虹

7、·美菱产品。其中：两类必销且排他产品（长虹电视和美菱冰箱）；另在长虹·美菱其他类别产品（空调、手机、洗衣机、热水器、数码影音及小家电类产品等）选择两类或两类以上作为必销但非排他产品。说明：2.1在四川、安徽等特定区域市场，公司将要求长虹空调等产品作为专卖店必销不排他产品进入专卖店，执行“3+1”的产品策略，特定区域和产品以总部通知为准。第19页共19页★机密★长虹·美菱电器专卖店建设委员会2.2对于长虹电视、