“拼客吧”校园团购网策划书

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1、精彩每一天，就在您身边！拼客吧校园团购网创业计划书———精彩每一天，就在您身边!-34-精彩每一天，就在您身边！目录一．导言··············································3二．背景··············································4三．项目基本情况介绍··································53.1主要产品介绍········································53.2供货渠道·······················

2、···················53.3产品管理概况········································63.4产品发展前景描述····································6-34-精彩每一天，就在您身边！3.5产品销售方式········································73.6目前存在的问题······································73.7电子商务模式········································8四．

3、市场分析·········································94.1消费市场分析·······································94.2商家分析···········································9五．项目实施策略·····································115.1网站SWOT分析·····································11-34-精彩每一天，就在您身边！5.2战略决策及风险预期··············

4、···················125.3战略目标··········································135.4收益方式········································14六．运营模式········································176.1运营方式·········································176.2推广方式·········································186.3网站特点·········

5、·······························196.3.1产品以大学生需求为导向····························196.3.2网站推出了校园布告栏功能··························-34-精彩每一天，就在您身边！196.3.3网站推出了线下团购功能···························206.3.4网站将推出线下充值点·····························206.3.5网站将定期组织线下活动···························216.3.6我们的特

6、色产品·································21七．财务预算·······································237.1资金的筹集和投入分析·····························237.11资金的筹集··································237.12资金的投入··································23-34-精彩每一天，就在您身边！7.2成本费用预算···································24附录：拼

7、客吧团购网站说明书·······························25团购合作协议·····································26免费K歌活动协议··································28地面推广策划拼客吧校园团购网招商说明书··························29教室推广········································30校园布告栏推广···································31-34-精彩每一天，就在您身边！一

8、．导言如今