“衣修show”创业计划书

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1、“衣修Show”创业计划“衣修Show”校园服装租界中转站创业计划书2010-3-17团队名称：衣修地址：四川大学锦城学院联系电话：13547998926-59-show~“衣修Show”创业计划“衣修Show”创业团队指导老师：文学与传媒系郭可欣老师团队负责人：程琳悦卉08电子信息工程080821043团队成员：陈兴国06对外汉语060112019董晶晶08计算计科学与技术080211031刘驰08计科080212007严月杉08金融学080432002尹玲08金融080432005刘春宇09软件工程09

2、0230117付真玲08微电子080821025-59-show~“衣修Show”创业计划目录第一章创业计划概要......................................................................................................4第二章行业与市场分析.......................................................................................

3、...........5一市场介绍....................................................................................................................5二市场机会及环境......................................................................................................5三市场竞争分析………………

4、……………………………………………………...5四目标市场....................................................................................................................6五问卷调查分析.........................................................................................................

5、..7六swot分析.................................................................................................................11第三章营销与销售........................................................................................................15一营销目标..............

6、....................................................................................................15二产品策略...................................................................................................................16三渠道策略.............................

7、......................................................................................18四价格策略...................................................................................................................18五广告与促销策略........................................

8、.............................................................19六销售组织机构及控制............................................................................................21七服务营销管理....................