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1、毕业论文（设计）外文翻译题 目： 企业运用名人代言的策略研究 一、外文原文标题：CELEBRITYENDORSERS:SPOKESPERSONSELECTIONCRITERIAANDCASEEXAMPLESOFFREDD原文：Businesseshavelongsoughttodistractandattracttheattentionofpotentialcustomersthatliveinaworldofever-increasingcommercialbombardment.EverydayAmer
2、icansareexposedtothousandsofvoicesandimagesinmagazines,newspapers,andonbillboards,websites,radioandtelevision.Adsofallvarietiespopupeverywhereonstreets,instoresandrestaurants,andonpublictransportation.Eachoftheseadsattemptstostealatleastafractionofanunsuspectingp
3、erson'stimetoinformhimorheroftheamazinganddifferentattributesoftheproductathand.Becauseoftheconstantmediasaturationthatmostpeopleexperiencedaily,theyeventuallybecomenumbtostandardadvertising.Thechallengeoftheadvertiseristofindahookthatwillholdthesubject's,attenti
4、onandkeepthemfromchangingthechannelorturningthepage.Onewell-usedapproachatdifferentiatingadvertisementsistheuseofcelebrityendorsements.Celebritiesareseenasdynamicindividualswithlikeableandattractivequalities.Thewordsandsometimesjusttheimageofapopularpersonwillcau
5、semanypeopletostopandpayattention.Foryears,professionalathletes,famousactors,andmusicianshavebeenthetraditionalfavoritestofeatureinadvertisements.Astheadmarketcontinuestogrowandcompetitionbecomesfiercer,marketershaveturnedtonewcategoriesofcelebrityspokespersons.N
6、otableex-politicians,successfulmutualfundmanagers,andhigh-profileCEO'sarenowusedwithfrequencytosellavarietyofproducts.Celebrityendorsersalsoneednotbehuman.AchampionracehorsesellspetfoodinGreatBritain.CartooncharacterslikeBugsBunnyandFredFlintstonesellnetworktelev
7、isionandbreakfastcerealsinAmerica.PuppetssuchasBigBirdsellchildren'svitamins.Newcategoriesforcelebrityendorsersareopeningeverydayasthereachofthemediamovesclosertohome.Someadvertisersevencreatetheirowncelebritytoselltheirproduct.SubwaySandwichesmadeacelebrityoutof
8、oneoftheirloyalcustomers.Theirspokesman,JaredwhoseonlyclaimtofameisconsumingmassquantitiesofSubwaysandwiches,hasbeenfeaturedinmagazinesandonvarioustelevisionsh
