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1、NewcollegeEnglishBookone(新编大学英语第一册)unit11蒋晓玲YouaregoingtoenjoysomeadsforAPPLE,payattentiontothewords.AtJenson’sAdvertisementsCompany,everyoneburiesthemselvesintheirwork.Jenson:tellhimthesloganis“connectingpeople”.Clerk:ok.Forwhatproducttheyarenowworking?Adv
2、ertisingMychoice,myfavorite-------AntaHotfood,coolservice-------arestaurantCanyoureallyunderstandtheseslogans?ListeningExercise1Made---designedsold---availableWind---widthsstart---styleQuantity---quality17---70Life---loveshow---shoesPear---pairloaded---loca
3、tedExercise21,surroundings2,elegant3,invite4,2505,decorated6,service7,prepared8,book9,minutes10,parkingExercise31)Supplyisusuallygreaterthanthedemand2)newspaper,posters,radioprograms,TVA.payingforsongsabouthisproductincommercialradioprograms.B.employingattr
4、activesalesgirlstodistributesamples.C.puttingadvertisementsonTVprograms.3)wethinkthatitisthebestAdvertisinghasbecomeaveryspecializedactivityinmoderntimes.Inthebusinessworldoftoday,supplyisusuallygreaterthanthedemand.ThereisgreatcompetitionbetweenDifferentma
5、nufacturersofthesamekindofproducttopersuadecustomerstobuytheirownparticularbrand.Theyalwayshavetoremindthecustomerofthenameandthequalitiesoftheirproduct.Theydothisbyadvertising.Themanufactureradvertisesinthenewspapersandinposters.Hesometimespaysforsongsabou
6、thisproductincommercialradioprograms.Heemploysattractivesalesgirlstodistributesamples.Mostimportantofall,incountriesthathavetelevisionhehasadvertisementsputintoprogramsthatwillacceptthem.Manufacturersoftenspendlargesumofmoneyonadvertisements.Webuyaparticula
7、rproductbecausewethinkthatitisthebest.Weusuallythinksobecauseoftheadvertisementsthatsayso.Somepeopleneverpausetoaskthemselvesiftheadvertisementsaretellingthetruth.Pre-readingexercise:baacbbbaLanguagespoints:beconcernedwith(line28),beconcernedaboutbeconcerne
8、dwith/about“关心，担心，忧虑，对…感兴趣”e.g.Hewasconcernedaboutthelevelofunemploymentinthecountry.Theagencyismoreconcernedwithmakingartisticadsthanunder-standingitsclients’business.Congressmenseemtobefarmoreconcern
