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1、上海书城开业五周年店庆策划文案（TheShanghaiBookmallopened5thanniversaryanniversaryofplanning.）Activitiestheme:celebratethecityfivebookmargin--------ShanghaiBookmallopened5thanniversary!Activitytime:December1,2003,-2004,January31stThescopeofactivities:ShanghaiBookmallheadquarters,Nandongst
2、ores,Huaihaishop,OrientalBookstoreDescription:theShanghaiBookmallwillintheperiodduringthetwomonthsof5thanniversaryanniversaryactivities,toinvitetheleadersofalllevelsparticipate,interact,andpressforthereader,allowingmoreprofitstoorganizeemployeestoparticipateinvariousforms,
3、andstrivetoexpandtheinfluenceofShanghaiBookmallinthesocietyandintheindustry,increasethecohesionoftheenterprise,toenhancethecompetitivenessofenterprisesofforeignemployees!First,ShanghaiBookmallbrilliantfiveyears(1)toholdthepressconferenceandfocusontheadvertisementwiththethe
4、meof"fiveyears'reviewandProspectofthebookcity"Timeofimplementation:03years,December5th,--04,January20thSelectarepresentativenewspaper,fullreleasethesoftformcongratulatoryadvertisementsintheindustry,intendstoselectthe"Chinadaily"publishbooks;senttothepostadvertisinginShangh
5、aicity.(two)pleaseinviteleadersfromallwalksoflifetosetupthe5thAnniversaryInscriptionforthebookcityTimeofimplementation:03years,November15th,--04,December30th(three)makesouvenirsandsouvenirsTimeofimplementation:03years,November15th,-12,25(four)organizingtheannualexhibitiono
6、f5thanniversarystoresofShanghaiBookmallandorganizingvisits;Thepictureisondisplayinthreestages:Stage1:photosofleadersvisitingShanghaiBookmallinthepastfiveyearsThesecondstage:todisplaythephotosandinscriptionsofcelebritiesfromallwalksoflifeinthebookstore(includingcalligrapher
7、s,inscriptionsandsoon)forthepastfiveyearsThethirdstage:ondisplayfiveyears,thecitybookheldallkindsofsocial,publicwelfareactivitiespicturesVisitors:publishing,publishingcircles,friends,ShanghaiBookmall,employees,readersandsoon.Exhibitiontime:03years,November15th,--04,January
8、20thTwo,theShanghaiBookmalloutstandingbooksThemeExhibition"Outstandingbookexhibition"asth
