爵瑰西服营销策划方案

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1、爵瑰西服营销策划方案07市场营销本科一班三小队theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andwel

2、dbeadappearance;2.4.1.3boilerhydraulic目录一、产品/服务介绍······························二、市场调查与分析·····························三、组织与管理·······························四、产品制造································五、营销策略·································六、融资说明·································七

3、theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3

4、boilerhydraulic、财务计划·································八、风险评估与防范····························九、项目实施进度·······························摘要一、产品/服务介绍具有欧洲风尚的中高服装产品的延伸：皮带、领带、领带夹、鞋、衬衫、袜子、钱包等产品服务过程包括售前服务、售中服务和售后服务。二、市场调查与分析目标客户：主要集中在36~45岁之间的白领、企业老板，收入较高，大致在6000元以上，而且收入稳定；一周里的大部分时间都穿着

5、西服，主要是在正式场合穿着。三、组织与管理（1）营销中心工作职责（2）设计开发中心工作职责（3）生产中心工作职责（4）管理中心工作职责theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection10

6、0%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic四、产品制造公司主要男装从事设计开发和贴牌生产后期聚焦于设计开发，减少贴牌生产的份额五、营销策略（一）市场细分与目标市场的选择（二）品牌策略（三）价格管理（四）渠道运作六、融资说明融资金额：需启动资金300万元，每笔融资金额20万元起，每20万元可获得4%的公司股份。七、财务计划总投资分析表八、风险评估与防范来自竞争对手的风险人才需求的风险投资回报的风险来自行业环境的风险九、项

7、目实施进度一．产品服务介绍1、产品介绍爵瑰西服theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andwe

8、ldbeadappearance;2.4.1.3boilerhydraulic定位：具有欧洲风尚的中高服装特色：典雅，简约商标：关于标志的释义•爵瑰西服的品牌标志“注重信义具体体现在爵瑰公司经