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1、TED英语演讲稿：如何让选择更容易 简介：面对商场里五花八门的商品，你的选择恐惧症又犯了吗?美国哥伦比亚大学商学教授sheenaiyengar研究如何让你在做选择时更容易。为了让你的选择省时省力，商家又会有哪些诀窍呢? doyouknowhowmanychoicesyoumakeinatypicalday?doyouknowhowmanychoicesyoumakeintypicalweek?irecentlydidasurveywithover2,000americans,andtheaveragenumberofcho
2、icesthatthetypicalamericanreportsmakingisabout70inatypicalday.therewasalsorecentlyastudydonewithceosinwhichtheyfollowedceosaroundforawholeweek.andthesescientistssimplydocumentedallthevarioustasksthattheseceosengagedinandhowmuchtimetheyspentengaginginmakingdecisionsr
3、elatedtothesetasks.andtheyfoundthattheaverageceoengagedinabout139tasksinaweek.eachtaskwasmadeupofmany,many,manysub-choicesofcourse.50percentoftheirdecisionsweremadeinnineminutesorless.onlyabout12percentofthedecisionsdidtheymakeanhourormoreoftheirtime.thinkaboutyouro
4、wnchoices.doyouknowhowmanychoicesmakeitintoyournineminutecategoryversusyouronehourcategory?howwelldoyouthinkyou'redoingatmanagingthosechoices? todayiwanttotalkaboutoneofthebiggestmoderndaychoosingproblemsthatwehave,whichisthechoiceoverloadproblem.iwanttotalkaboutth
5、eproblemandsomepotentialsolutions.nowasitalkaboutthisproblem,i'mgoingtohavesomequestionsforyouandi'mgoingtowanttoknowyouranswers.sowheniaskyouaquestion,sincei'mblind,onlyraiseyourhandifyouwanttoburnoffsomecalories.(laughter)otherwise,wheniaskyouaquestion,andifyouran
6、swerisyes,i'dlikeyoutoclapyourhands.soformyfirstquestionforyoutoday:areyouguysreadytohearaboutthechoiceoverloadproblem?(applause)thankyou. sowheniwasagraduatestudentatstanforduniversity,iusedtogotothisvery,veryupscalegrocerystore;atleastatthattimeitwastrulyupscale.
7、itwasastorecalleddraeger's.nowthisstore,itwasalmostlikegoingtoanamusementpark.theyhad250differentkindsofmustardsandvinegarsandover500differentkindsoffruitsandvegetablesandmorethantwodozendifferentkindsofbottledwater--andthiswasduringatimewhenweactuallyusedtodrinktap
8、water.iusedtolovegoingtothisstore,butononeoccasioniaskedmyself,wellhowcomeyouneverbuyanything?here'stheiroliveoilaisle.theyhadover75differ
