ted英语演讲稿:如何让选择更容易

ted英语演讲稿:如何让选择更容易

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时间:2018-09-30

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1、TED英语演讲稿:如何让选择更容易  简介:面对商场里五花八门的商品,你的选择恐惧症又犯了吗?美国哥伦比亚大学商学教授sheenaiyengar研究如何让你在做选择时更容易。为了让你的选择省时省力,商家又会有哪些诀窍呢?  doyouknowhowmanychoicesyoumakeinatypicalday?doyouknowhowmanychoicesyoumakeintypicalweek?irecentlydidasurveywithover2,000americans,andtheaveragenumberofchoicesthatthetypicalame

2、ricanreportsmakingisabout70inatypicalday.therewasalsorecentlyastudydonewithceosinwhichtheyfollowedceosaroundforawholeweek.andthesescientistssimplydocumentedallthevarioustasksthattheseceosengagedinandhowmuchtimetheyspentengaginginmakingdecisionsrelatedtothesetasks.andtheyfoundthattheaver

3、ageceoengagedinabout139tasksinaweek.eachtaskwasmadeupofmany,many,manysub-choicesofcourse.50percentoftheirdecisionsweremadeinnineminutesorless.onlyabout12percentofthedecisionsdidtheymakeanhourormoreoftheirtime.thinkaboutyourownchoices.doyouknowhowmanychoicesmakeitintoyournineminutecatego

4、ryversusyouronehourcategory?howwelldoyouthinkyou'redoingatmanagingthosechoices?  todayiwanttotalkaboutoneofthebiggestmoderndaychoosingproblemsthatwehave,whichisthechoiceoverloadproblem.iwanttotalkabouttheproblemandsomepotentialsolutions.nowasitalkaboutthisproblem,i'mgoingtohavesomequest

5、ionsforyouandi'mgoingtowanttoknowyouranswers.sowheniaskyouaquestion,sincei'mblind,onlyraiseyourhandifyouwanttoburnoffsomecalories.(laughter)otherwise,wheniaskyouaquestion,andifyouranswerisyes,i'dlikeyoutoclapyourhands.soformyfirstquestionforyoutoday:areyouguysreadytohearaboutthechoiceov

6、erloadproblem?(applause)thankyou.  sowheniwasagraduatestudentatstanforduniversity,iusedtogotothisvery,veryupscalegrocerystore;atleastatthattimeitwastrulyupscale.itwasastorecalleddraeger's.nowthisstore,itwasalmostlikegoingtoanamusementpark.theyhad250differentkindsofmustardsandvinegarsand

7、over500differentkindsoffruitsandvegetablesandmorethantwodozendifferentkindsofbottledwater--andthiswasduringatimewhenweactuallyusedtodrinktapwater.iusedtolovegoingtothisstore,butononeoccasioniaskedmyself,wellhowcomeyouneverbuyanything?here'stheiroliveoilaisle.theyhadover75differ

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