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1、哈尔滨商业大学外语学院行业参观与调研实习报告专业： 英语（商务方向）班级：商务二班 姓名：姜阿英 学号：200911320232XVIII行业调研与参观实习报告一、行业调研与参观的意义InordertomakeusunderstandtheMcDonald'sproductionandmanagementpatternbetter,theteachertookusonatouroftheoneoftheMcDonald'srestaurantinHarbin.MainlyistomakeusgetmorepersonalexperienceofMcDonald'sp
2、roductionprocessandservicequality.Inordertograspthebasicknowledgeofenterprise'sproduction,soastowhatwe'velearnedbusinessknowledgecanhaveadeeperunderstanding. 二、行业调研与参观的内容1.行业介绍Fastfoodisthetermgiventofoodthatcanbepreparedandservedveryquickly.Whileanymealwithlowpreparationtimecanbecons
3、ideredtobefastfood,typicallythetermreferstofoodsoldinarestaurantorstorewithpreheatedorprecookedingredients,andservedtothecustomerinapackagedformfortake-out/take-away.Theterm"fastfood"wasrecognizedinadictionarybyMerriam–Websterin1951.Outletsmaybestandsorkiosks,whichmayprovidenoshelteror
4、seating,orfastfoodrestaurants(alsoknownasquickservicerestaurants).Franchiseoperationswhicharepartofrestaurantchainshavestandardizedfoodstuffsshippedtoeachrestaurantfromcentrallocations.Nearlyfromitsinception,fastfoodhasbeendesignedtobeeaten"onthego",oftendoesnotrequiretraditionalcutler
5、y,andiseatenasafingerfood.Commonmenuitemsatfastfoodoutletsincludefishandchips,sandwiches,pitas,hamburgers,friedchicken,frenchfries,chickennuggets,tacos,pizza,hotdogs,andicecream,althoughmanyfastfoodrestaurantsoffer"slower"foodslikechili,mashedpotatoes,andsalads.XVIII2．公司介绍 McDonald'sC
6、orporation(NYSE:MCD)istheworld'slargestchainoffast-foodrestaurants,primarilysellinghamburgers,chicken,frenchfries,milkshakesandsoftdrinks.Morerecently,italsoofferssalads,fruitandcarrotsticks.Thebusinessbeganin1940,witharestaurantopenedbysiblingsDickandMacMcDonaldinSanBernardino,Califor
7、nia.Theirintroductionofthe"SpeedeeServiceSystem"in1948establishedtheprinciplesofthemodernfast-foodrestaurant.ThepresentcorporationdatesitsfoundingtotheopeningofafranchisedrestaurantbyRayKroc,inDesPlaines,IllinoisonApril15,1955,theninthMcDonald'srestaurantoverall.Kroclaterpurchasedthe
