接受美学视角下企业外宣翻译的文化缺省与翻译重构研究

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1、类号：学校代码：１００６９１１１密级：学号２０５０３４：ＴＩＡＮＪＩＮＵＮＩＶＥＲＳＩＴＹＯＦＣＯＭＭＥＲＣＥ硕士学位论文接受美学视角下企业外宣翻译的文化缺省与翻译重构研究ＣｕｌｔｕｒａｌＤｅｆａｕｌｔａｎｄＩｔｓＲｅｃｏｎｓｔｒｕｃｔｉｏｎｉｎｔｈｅＴｒａｎｓｌａｔｉｏｎｏｆＥｎｔｅｒｒｉｓｅＩｎｔｅｒｎａｔｉｏｎａｌＰｕｂｌｉｃｉｔｆｒｏｍｔｈｅＰｅｒｓｅｃｔｉｖｅｏｆｐｙｐＲｅｃｅｐｔｉｏｎａｌＡｅｓｔｈｅｔｉｃｓ研究生：武之敬专业名称：外国语言学及应

2、用语言学指导教师：朱立华教授交日期：２０１８年６月二〇一八年六月分类号：学校代码：10069密级：研究生学号：120150134接受美学视角下企业外宣翻译的文化缺省与翻译重构研究CulturalDefaultandItsReconstructionintheTranslationofEnterpriseInternationalPublicityfromthePerspectiveofReceptionalAesthetics研究生姓名：武之敬专业名称：外国语言学及应用语言学指导教师姓名：朱立华教授论文提交日期：201

3、8年6月学位授予单位：天津商业大学ABSTRACTOwningtotheculturaldifferencesbetweenChinaandwesterncountries,culturaldefaultisformedbythereasonthattheequivalentsorcorrespondingwordsofculturalimagesandmeaningsofculturalwordswithuniqueculturalimplicationsinChineseculturecannotbefoundintheconte

4、xtofwesternculture.Intranslation,culturaldefaultreferstothedefaultofculturalbackgroundsharedbytheauthorandhisintendedreader,thatistosay,theuniqueculturalimplicationconstructedbytheauthorinthesourcecultureisdifficultorunabletobereproducedinthetargetlanguage(TL).Itleadsto

5、thelimitoftranslatabilityortheuntranslatabilityofthetranslation.Inthetranslationofenterprisepublicity,culturaldefaultmayleadtomisreadingorreadingobstaclesincross-culturalcommunication,ontheotherhand,becauseinternationalpublicitymaterialsarebusinesscardsfordisplayingthei

6、mageofcorporateculture,withrichculturalimplicationsignificance,ontheotherhand,thereareculturaldifferencesduetodifferentcognitiveenvironmentbetweenthesourceauthorandthetargetreaders.Thisrequiresthetranslatorstoadoptappropriatetranslationstrategiestoreconstructthecultural

7、default.Inthethesis,13Chineseand5Englishpublicities,astheresearchcorpusarecollectedfromthewebsitesoftheenterprisesfromChinaaswellasEuropeandAmericatoanalyzethereasonsandmanifestationsofculturaldefaultandthetranslationstrategiesareputforward.Accordingtodifferentculturald

8、efault,thetranslatorshouldtakeappropriatestrategiestoreconstructthetextsoastomeetthepsychologicalneedsofthetar