企业战略管理调研报告

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1、企业战略管理调研报告　　　　　　企业战略管理　　调研报告　　任课老师：张卫国教授、李晓阳教授　　调研对象：“咏熹老鸭汤”北碚店　　调研人员：袁媛、谭玉、赖添桂　　报告主讲：赖添桂　　所在单位：经济管理学院人力资源管理系2010级　　1袁媛，人力资源管理1班．学号：222010303250***．　　2123谭玉，人力资源管理2班．学号：222010303250***．　　赖添桂，人力资源管理2班．学号：222010303250***．　　3　　20xx年12月13日　　目录　　引言················

2、················································································································11经营状况····················································································································12企业愿景···················

3、·································································································23企业使命····················································································································24战略目标··································

4、··················································································25SWOT分析················································································································3　　内部优势（S）···············································

5、·······································3　　内部劣势（W）·····················································································3　　外部机会（O）······················································································3　　外部威胁（T）···················

6、···································································4　　6战略对策····················································································································4　　SO战略（优势机会战略）·····················································

7、··············5　　WO战略（劣势机会战略）··································································5　　ST战略（优势威胁战略）····································································5　　WT战略（劣势威胁战略）··································································

8、5　　7竞争战略选择及评价································································································5　　总成本领先战略····································································