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1、Gift-givingVariesAmongDifferentCulturesGiftgivingisabigpartofanyculture.NomatterinWesterncountriesorinEasterncountries,peopleallpayattentiontogiftgivingandgiftreceiving.Theyallbelieveetiquetterequiresreciprocityandexchangeofgiftscanleaveadeepimpressio
2、noneachotherandrenewfriendship.Differencesofgift-givingandgiftreceivinginWesterncultureandChineseculture!InChinaGIFTGIVINGAsforChinese,weoftenpayattentiontothegiftofusevaluebutnotthememorableorspecialmeaning.Therefore,Chineseusuallychoosesomethingexp
3、ensiveasagift.What’smorethemoreexpensivethegiftis,theclosertherelationshipbetweenthegiverandthereceiveris.Thegiftisofferedusingbothhandsandmustbegift-wrapped.InChineseNewYear,Moneywillbegiveninaredenvelope.Itisusuallyusinganevennumberofnewbills.Taboosi
4、nChinaDonotgiveclocksasgifts.Thewordfor"clock"inChineseissimilartothewordfor"death."Itisimpolite.Colorssuchaswhite,blueorblackareassociatedwithfunerals.Donotwrapgiftsinthesecolors.Red,yellowandpinkareseenasjoyfulcolors,whicharemoreacceptableforgiftwrap
5、.GIFTRECEIVINGChinesetraditiondictatesthatapersonshouldnotappeargreedy,sotherecipientwillrefusethepresentwhenthefirstoffer.Thegivershouldpolitelycontinuetoofferthegiftuntilltheoppositesideacceptit.Iftherecipientdidnotopenyourgift,itdoesnotmeanthatheors
6、heisnotinterestedinit.Wealwaysopenthegiftafterthegiverhasleft.Nomatterwhetherwelikeitornot,wealwayssay"Ilikeitverymuch".Sharpobjectsarenotsuitablesuchasknives,letteropeners,orscissorswhichimplytheseveranceofarelationship.Donotbragaboutyourgiftinfrontof
7、therecipient.Westerncustomofgiftgiving西方送礼习俗AmericaSmallgiftssuchaspens,businessdiaries,andmementos(纪念品)withcompanylogos(商标)areusuallysufficient.InAmerica,lavish(浪费的),extravagantgiftsaredefinitelyout.Anappropriatealternativetoagiftistotakethedeservingp
8、ersontodinner,ortoanentertainmentorsportingevent.在美国,赠送贵重的礼物是行不通的,比较合适的礼物是带上你要感谢的朋友去赴宴或参加娱乐体育活动。Whenvisitingthehome,itisnormallyappropriatetopresentagifttothehostess.Agiftcanbesomethingsmallbutelaborate(精心制作的)forapersonwithwhomyouareclo