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1、WORD格式可编辑BusinessPlanforShanghaiDisney1.IntroductionWaltEliasDisney,whowasthemostfamousanimationmasterdesignerinAmerica,establishedthewell-knownWaltDisneyCompany.Tobringhappytotheworld,theWaltDisneyCompanydecidedtobuildathemeparknamedtheDisneyland.Th
2、eDisneylandhasbecomethemostpopularthemeparkallovertheworld.TheDisneylandisapartoftheDisneyamusementpark,whichhasthemehotel,Disneydowntownandsomeotheramusementfacilities.2.TheReasontoChooseShanghaiTofindouttheanswertothequestion,PESTELModelcanbeusedto
3、analyzethemacroenvironmentoftheShanghaiDisneyland.ThePESTELrepresentsixelementsinfluencedthecompany,whicharepolitical,economic,social,technology,environmentandlegal.2.1.PoliticalWiththenationalbecomemoreandmorepowerful,theChinesegovernmentembracesthe
4、foreigncapitaltoinvestinChina.ThisshowstheculturalconfidenceoftheChinese.AlthoughtherearemanyVisaWaivercountries,manyChinesedonotorcannothaveavisatoleavethecountry.Sincethereasonmentioned,theShanghaiDisneylandcouldattractthesecustomerstovisititwithou
5、tanyvisa.2.2.EconomicSinceChinabecametheworld’ssecondlargesteconomy,thedisposableincomesofChinesearemuchmoresufficientcomparedwithlastfewyears.People专业技术分享WORD格式可编辑arewillingtospendmoremoneyonamusementfacilitiestoentertainthemselves,includingvisiting
6、ShanghaiDisneyland.MagiccityisanothernameforShanghai,indicatingthatitisacharmingcity.Shanghaiisoneofthebiggestmetropolisesinscaleandarea,andalsothefinancialcenterofChina,includingallelementsoffinancialmarketinChina.ItisnodoubtthatShanghaiDisneylandca
7、nattractmoremainlandtouristthanHongKongdoes.1.1.SocialChinahashadaone-childpolicy,whichmadeparentsreluctanttodenyanythingtotheironlychild,suchasvisittoathemepark.1.2.TechnologyTheimprovedtechnologyoftransportationisanotherelementthatDisneychoseShangh
8、ai1.3.EnvironmentTheweatherinShanghaiisrelativelymoderatethanBeijingorGuangzhou,whichiswarminwinterandcoolinsummer.1.4.LegalThelegalsystemofChinaisreasonablyperfectthanitofFrancein1985.ItishardlytoseethesituationthattheDisney’schairmanwaspeltedbyeggs
