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1、哈尔滨工业大学工商管理硕士学位论文AbstractInthepasttenyears,thePRtradesmadeagreatadvances,marketsizegrowsfrom1.5billionin2001to26billionin2011,outstandingPRcorporationscontributethischange,Bluefocusisonofthem,notonlywitness,butalsocreator.AstheleaderofnativePRcorporations,Bluefocus'sbusinessmodelisunique,a
2、dvancedandtypical,butstillnotperfect.Bluefocushasmadeabigachievementwithcurrentstrategyincompetition,onthepremiseofkeepingadvantage,ifthereisareasonableimprovementplanonbusinessmodel,theplancanhelpBluefocusimprovetheabilityofcompetitionandkeephealthyprogress.Aftertheanalysisonbusinessmodel
3、ofBluefocus,theauthorfocusimprovementplanonservicecontent,cooperatingexpenditureandhumanjobmatching.CombinedbusinessmodelandbusinessmodelInnovationtheory,theauthormakeaplan.Accordingtothecurrentresourceandcircumstance,theplanincludethreeparts:enrichservice,includingexpandingdomainandprovid
4、ingintegrationpropagateservice;perfectsuppliersystem;servicestafftraining.Theplanproposespecificmentalityandstep.Theimplementofplandividedfoursteps.Theimplementofplanneedoperatingguarantees,includingorganization,humanresourceanddissemination,whichcanhelptheimplementofplan.Keywords：business
5、model,publicrelations,businessmodelinnovation-II-哈尔滨工业大学工商管理硕士学位论文目录摘要................................................................................................................IAbstract...................................................................................................
6、........II第1章绪论.....................................................................................................11.1分析背景及问题提出..............................................................................11.2分析目的及意义........................................................................
7、.............21.3国内外分析现状.....................................................................................31.4分析内容及分析框架..............................................................................51.4.1分析内容..................................................
