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1、ABSTRACTTheResearchofDevelopmentStrategyforOilmarketingcompany,thereisalonghistoryinforeigncountries.Whileinthecountry.AsOilmarketingspecificmarketposition，Uptonow,thehistoryofitsdevelopment，Oilmarketingisanoligopolymarket.China-relatedresearchfromthelate
2、90'sonly,Itisfromthatmoment,China'soilproductsalesmarketbegantoopen.China'sdomesticoilproductsalesindustryresearchconcentratedattheheadquarterslevelortheindustrylevel.OrisaTopicalstudies..thespecificresearchoftheProvinciallevel.company'sdevelopmentstrateg
3、yisstillrelativelyshort,EspeciallythecomprehensivestudyoftheprovinciallevelOilmarketingCompany'sdevelopmentisn’tmuchmore.Guangdongismosteconomicallydevelopedregionsinchina.It’sthemostmaturemarketeconomyinChina,inChina'soilmarketing,Thehighestdegreeofthema
4、rketinGuangdong,Competitioninthemarketthantherestofthecountryismoreintense.,AndtheconsumptionofrefinedoilproductsinGuangdongaccountsfor1/8ofchina,Annualgrowthofoilconsumptionof8%.Guangdongisthecountry'smajoroilconsumermarket.WhoholdstheGuangdongmarket,Who
5、isthefirstoilproductsales。ChineseoilmarketingcompaniesinGuangdonghasexperienced12yearsofdevelopment.,Fromweaktostrong.,Chineseoilcompanieshave20%oftheGuangdongmarketshare,Salesof500milliontonsofrefinedoileachyear,Guangdongbranchhasanimportantpositioninpet
6、rochina,Butinrecentyears,stagnant,GrowthratebehinditscompetitorssuchasSinopec.AlsofarbehindthepaceofdevelopmentofthenewarmyintheGuangdongmarket.SuchasinternationaloilgiantsandtheCNOOCandsoon.,ThroughcomparisonofCompetitiveindex.。guangdongbranchisalsoatadi
7、stinctdisadvantage.forstudyingthelawofdevelopment，Toidentifythecruxofthedevelopment，cleardirectionforfuturedevelopment，SoCarriedoutthestudy。Basedonthis,Inthispaper,basedonthePorter'scompetitiveadvantagetheory.UsingPorterFiveForcesModel.andtheMethodsofSWOT
8、,theexternalenvironmentIIfacingtheopportunitiesandthreatsofGuangdongbranchareanalyzed.，strengthsandweaknessesofInternalresourceandcapacity,CleartheGuangdongBranchfordevelopment.Pointedoutthatinthefuturedevelopmentof
