战略术语：战略意图Strategic intent.docx

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1、战略意图StrategicIntentInspiringmeansbywhichyourorganizationwillachieveitsvisionEverythingdependsuponexecution;havingjustavisionisnosolution—StephenSondheim战略意图StrategicIntent使企业的战略目的的与战略手段相和谐。In1989,GaryHamelandC.K.Prahaladcreatedanupheavalwiththeirarticleentitled"StrategicIntent".Itwaspublishedinthe

2、HarvardBusinessReview.StrategicintentFocusingontomorrow’sopportunitiesAstrategicintentisyourcompany’svisionofwhatitwantstoachieveinthelongtermStrategicIntentChallengesOpportunitiesNewopportunity-drivenbusinessdevelopmentmodelEffectiveinnewandunstableenvironmentBuildsonnewcompetenciesStrategicinten

3、tisahigh-levelstatementofthemeansbywhichyourorganizationwillachieveitsvision.Itisastatementofdesignforcreatingadesirablefuture(statedinpresentterms).Simplyput,astrategicintentisyourcompany'svisionofwhatitwantstoachieveinthelongterm.Incomplexityscience'sterms,strategicintentisdecompositionofexplora

4、tionrulesintothenextlevelofdetail,thelinkagestotheexplorationrulesandthetransitionrulesthatdefinehowitwillmigratefromitscurrentdesignandecosystemtoafuturebusinessdesignandecosystemAstrategicintentisacompany'svisionofwhatitwantstoachieveinthelongterm.Itmustconveyasignificantstretchforyourcompany,as

5、enseofdirection,discovery,andopportunitythatcancommunicatedasworthwhiletoallemployees.Itshouldnotfocussomuchontoday'sproblems,whicharenormallydealtwithbycompanyvisionsandmissions,butratherontomorrow'sopportunities."Toachievegreatthings,youneedambitiousvisions.Anditdoesnotmatterthatvisioncannotbela

6、idoutindetails.Itisthedirectionthatcounts.HamelandPrahaladarguethatinordertoachievesuccess,acompanymustreconcileitspurpose(end)withitsmeansthroughStrategicIntentHamel和Prahalad认为，企业若想达到成功，必须在企业内部大力宣传自己的战略意图，实现企业战略目的与战略手段的和谐【reconcile[5rekEnsail]使和谐__ambitious[Am5biFEs]有雄心的__】HamelandPrahaladdefineS

7、trategicIntentas:anambitiousandcompellingdreamthatenergizes;itprovidestheemotionalandintellectualenergyforthejourneytothefuture.Ifstrategicarchitecture(ahigh-levelblueprintforthedeploymentofnewfunctionalities,the