pptv公司差异化竞争战略-研究

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1、目录目录摘要.........................................................................................................................IAbstract.................................................................................................................II第一章绪论...................

2、........................................................................................11.1研究背景和意义............................................................................................11.2研究对象............................................................................

3、............................21.3研究内容........................................................................................................31.4研究方法........................................................................................................4第二章相关文献综述.............

4、..............................................................................62.1竞争战略介绍..............................................................................................62.2PEST分析...................................................................................

5、................102.3行业盈利模式介绍....................................................................................12第三章互联网视频行业宏观环境分析.............................................................173.1互联网视频行业宏观环境分析................................................................1

6、73.2我国互联网视频行业发展现状................................................................203.3互联网视频行业发展前景........................................................................233.4互联网视频行业竞争格局........................................................................27第四章PPTV公司发展现状和战略

7、分析..........................................................294.1PPTV公司发展现状分析..........................................................................294.1.1PPTV公司架构与内部运营分析........................................................294.1.2PPTV公司产品和内容分析..........................

8、.....................................304.1.3PPTV公司用户属性分析...................