中原证券crm系统的设计与实现

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1、中原证券证券CRM系统的设计与实现DesigningandImplementationofCRMforCentralChinaSecuritiesAbstraotAsChina'ssecuritiesindustrydevelopsandtheopeningofsecuritiesmarketadvanceson，competitionbetweensecuritiescompaniesbecomemoreandmorebitter．Thecapacityofmaintainingcustomersandobta

2、ininghi曲·qualitycustomerswilldirectlyaffecttheearningabilityandoperatingperformanceofsecuritiescompanies．Facingchallenges，CentralChinaSecuritiesisboundtochangeoperatingconceptsandintegratesexistingbusinessandinformationsystemswhicharerelatedwithcustomers．They

3、determinedimplementthecustomermanagermanagementsystemtopromotetheservicelevelandmarketinglevel，SOastoimprovetheircompetitoryability．CentralChinaSecuritiesCIUⅥSystemWasdesignedfollowingsystemprinciplesandusingstructuralanalysismethod．111ispaperstatesthesystemc

4、onstructionbackgroundfirstly，andthenweanalyzedthecompany’Sbusinessoperationflowandfunctionrequirementsandformthesystemanalysisdocument．Onthebasisoftheformerwork，wedesignthelogicfunctionstructureofthesystem．Thesystem’Splay’sicalstructuresuchastotalphysicalarch

5、itechure，networkstructure，anddetailedmodeldivisionarerenderedinsuccession．Thepaperalsodepictsthedetaileddatabasedesign．Whereasthespecialsafetyrequirementinsecuritiessystem，westatethesafetydesigninthispaper．111erealsystemwasimplementedbasedonMicrosoft．NETFrame

6、workcoupledwithobject-persistence—mappingtechniqueandsoftware．delaminatingconcept．朋1esystem’Sdevelopmentarchitecturewasdividedintofourlayers：interfacelayer，businesslogiclayer，dataoperationlayeranddataaccesslayer，SOastoobtainflexibility，adaptability．CentralChi

7、naSecuritiesC剐MSystemembodiesthecoreC剐Mconceptadequately，whichconsidercompaniesshouldoperateroundingtheircustomers．ItiSanadvancedCI洲systemwithgoodflexibilitiesandhighexpansibilities．，nlissystemenhancedthecompany’Scustomerrelationshipmanagementlevelandpromoted

8、itsbusinessperformance．KeyWords：CustomerRelationshipManagement；SecuritiesCompanyInformationization；ManagementInformationSystem—n一大连理工大学学位论文独创性声明作者郑重声明：所呈交的学位论文，是本人在导师的指导下进行研究工作所取得的成果。尽我所知