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1、AbstractAbstractAlongwiththeriseofChina’smanufacturingindustry,customerdemandpresentsthediversificationandindividuation,researchanddevelopmentsystemofthechallengesfacingmoreandmoremanufacturingenterprises,productlifecycleisshortened.DuetothedevelopmentofChinesemanufacturingdepthisnotenoug
2、h,thereisawidespreadproductmanufacturingenterprisestrategylackofplanning,lackofproductresearchanddevelopmentmanagement,etc.Therefore,howtoimporttheR&DmanagementmodewhichaccordswiththesituationofChina,promotemanufacturingenterpriseindependentresearchanddevelopmentability,improvetheefficien
3、cyofnewproductdevelopment,becomethemajorproblemsofthedevelopmentofsmallandmedium-sizedmanufacturingenterprises.IPDintegratedproductdevelopment,istheworldfamousoutstandingcompaniessuchasIBM,throughaseriesofpracticehadprovedandsummeduptheproductdevelopmentmanagementsolutions.IPDmodelwithcro
4、ssfunctionalteamoperation,emphasizetothecustomerdemandastheguidance,takethemarketdemanddrivenproductdevelopment,newproductdevelopmentasprojectinvestmentmanagement.IPDmanagementsystemcanuseprocessesandprocedurestomake,foraproductorproductpackagefromconcept,validate,releasephasethemainactiv
5、itiesofallprocessesrequiredforeffectiveprocessmanagement.Innewproductdevelopmentmanagement,IPDmodelhasbecomeIII万方数据Abstractthepreferredtendency,moreandmorecompaniestoimproveandperfectthemanagementlevelofresearchanddevelopment,anddevelopmentsystemofitsown.Thispaperfirstlyreviewstheorigin,d
6、evelopmentandapplicationofthetheoryofIPD,thispaperintroducesthecurrentdevelopmentofDcompany,strategies,andthechallenge,describeDcompanyonnewproductdevelopmentpresentsituationandexistingproblems,combiningthetheoryofIPD,DcompanyimplementtheIPDprojectdesignisgiven.Maincontentincludes:(1)Dcom
7、panydevelopmentstrategy,productlinesandproductplatformplanningDcompany;(2)EstablishR&DmanagementsystembaseonIPDmodelofDcompany;(3)DcompanyIPDprocessdesignforproductdevelopment,productdevelopmentcanbedividedintotheconcept,planning,development,validation,releaseandfiv