健康类微博的发展困境与对策的研究

《健康类微博的发展困境与对策的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AbstractAbstractIntheWe-MediaTime,microbloghasbecomethemostpopularandwidelyusedbroadcastmediuminChina.Healthmicroblogisacombinedproductofhealthcareknowledgeandmicroblog,supplyingpeoplewithanewwaytoseekcareanddiagnosebynetwork.Especially,themobileinternetterm

2、inalsfurtherexpandtheusenessofmicroblog.Furthermore,thechangesofthepeople'smediabehaviorandemphasizingonself-healthrenderthehealthmicroblogbecomingabeneficialsupplementfortraditionalmedical.However,therearestillalotofproblemshouldbefurtherin-depthconsidered.

3、Forexample,microblogcelebritycertificationstillexistloopholesleadingtofalsecertification.Thecontentofmicrobloglacksinscientificnatureandauthority.Furthermore,itismoredifficulttoreadilyclarifytheexactconditionofthepatientsandtheinformationofpatientsispronetob

4、eleaked.Clearly,positiveandfastdevelopmentofhealthmicroblogislargelydependingonthesolutionoftheabove-mentionedproblems.Itrequiresboththeeffortsofgovernment,microbloggingplatformoperatorsandfansofaudience.Governmentshouldbuildasuitableatmosphere,whiletheplatf

5、ormoperatorscheckthecontent.Theaudiencemustenhancetheirmediaandhealthliteracy.Moreover,strengthentheinteractionwithtraditionalmediaandinnovateprogramformcanalsoexpandtheinfluenceandreputationofhealth.Keywords：HealthMicroblogRealNameAuthenticationMediaLiterac

6、yII目录目录引言··································································································································1第1章健康类微博兴起的背景························································································41.1网络传播技术提供平台支持·

7、···················································································41.1.1网络时代的媒体延伸·························································································41.1.2手机上网终端的技术支持······················································

8、····························51.2草根文化、后现代文化催生健康类微博的蓬勃发展·············································61.2.1微博的低门槛契合网络草根文化······································································61.2.