社会公共事件中的微博传播

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1、ABSTRACTTheessaypositionstheMicro—Blogging—themostrepresentativemediumtoolintothestudyfieldofcommunications，sociology,andculturalstudies．Meanwhile，itcombinesthemostinfluentialpublicsocialeventsinrecentyears，andexplainstherealityandtheinfluenceofmechanismpublicopinioninMicro—Bloggingbyq

2、uantitativeandqualitativeresearch．Furthermore，itanalysestheappearanceofdiscourseforsocialpubliceventsinrealityandpeople’snetwork，inordertodiscussthespeedoftrendsandregulationsofMicro—Blogging．Inaddition，itputsforwardtheconstructionofmediapublicarea，andtobuildaharmonioussocietyofthespir

3、itofthecitizensbyrevealtheconceptionandoutlook，whichprovidedaparticipationoftheoreticalmodelforMicro．Blogginginsocialpublicevents．Firstofall，Micro—Bloggingismasscommunication．alsointerpersonalcommunication，bothmacro—publicdisseminationofinformation，butalsomicroscopicinformation，ideasan

4、demotionalcommunicationbetweenindividuals．InChina，rapidlydevelopingandinthegamingoftraditionalandmodem，Micro—Bloggingging’sopen，sharing，andpersonalizedfeaturesauthorizesvoicetothepublic，beingadynamicinformationdisseminationnetwork，itisgiventocarryingdifferentintereststhepossibilityofth

5、emaindiscoursebecauseofitsuniquediffusionstructure．Intheseriesevents，suchasW‘enzhouCRHaccident，Guomeimeievent，Handyshottorescuethechildrenbeggars．Micro—Bloggingplayedanimportantrole．Itempowersthepublictocommunicate，agenda—setting，changesthetraditionalinfocommunicationenvironment，promot

6、estheeventsdirectlywiththesocialaction．Micro—Bloggingreflectsthereality,alsothepublicopinions．Also，whatweshouldpointoutis，thereareSOmanydisadvantagesofMicro—Blogginginthespreadprocessofpublicevents．The『『Tumcertaintyofparticipantsmakestheinformationbeinglargelyproducedthatcausedthefragm

7、entationofinformation，also¨Infomation砌azin2，，and¨InformationOverloading"．Thefragmentedinf．onnationandtheiraudienceswhichwereverymuchalignedwiththecharacteristicsofpostmodernculture，butsincethen，thespreadofMicro—Bloggingthatbeinglackofintegrityandsystemic．Meanwhile，peoplecaneasilygetl