社会公共事件中的微博传播

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1、ABSTRACTTheessaypositionstheMicro—Blogging—themostrepresentativemediumtoolintothestudyfieldofcommunications，sociology,andculturalstudies．Meanwhile，itcombinesthemostinfluentialpublicsocialeventsinrecentyears，andexplainstherealityandtheinfluenceofmechanismp

2、ublicopinioninMicro—Bloggingbyquantitativeandqualitativeresearch．Furthermore，itanalysestheappearanceofdiscourseforsocialpubliceventsinrealityandpeople’snetwork，inordertodiscussthespeedoftrendsandregulationsofMicro—Blogging．Inaddition，itputsforwardtheconst

3、ructionofmediapublicarea，andtobuildaharmonioussocietyofthespiritofthecitizensbyrevealtheconceptionandoutlook，whichprovidedaparticipationoftheoreticalmodelforMicro．Blogginginsocialpublicevents．Firstofall，Micro—Bloggingismasscommunication．alsointerpersonalc

4、ommunication，bothmacro—publicdisseminationofinformation，butalsomicroscopicinformation，ideasandemotionalcommunicationbetweenindividuals．InChina，rapidlydevelopingandinthegamingoftraditionalandmodem，Micro—Bloggingging’sopen，sharing，andpersonalizedfeaturesaut

5、horizesvoicetothepublic，beingadynamicinformationdisseminationnetwork，itisgiventocarryingdifferentintereststhepossibilityofthemaindiscoursebecauseofitsuniquediffusionstructure．Intheseriesevents，suchasW‘enzhouCRHaccident，Guomeimeievent，Handyshottorescuethec

6、hildrenbeggars．Micro—Bloggingplayedanimportantrole．Itempowersthepublictocommunicate，agenda—setting，changesthetraditionalinfocommunicationenvironment，promotestheeventsdirectlywiththesocialaction．Micro—Bloggingreflectsthereality,alsothepublicopinions．Also，w

7、hatweshouldpointoutis，thereareSOmanydisadvantagesofMicro—Blogginginthespreadprocessofpublicevents．The『『Tumcertaintyofparticipantsmakestheinformationbeinglargelyproducedthatcausedthefragmentationofinformation，also¨Infomation砌azin2，，and¨InformationOverloadi

8、ng"．Thefragmentedinf．onnationandtheiraudienceswhichwereverymuchalignedwiththecharacteristicsofpostmodernculture，butsincethen，thespreadofMicro—Bloggingthatbeinglackofintegrityandsystemic．Meanwhile，peoplecaneasilygetl