number - beyond grey pinstripes数超越灰色地带

《number - beyond grey pinstripes数超越灰色地带》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、STRATEGYFulltimeEntrepreneurshipMBA2010/11CourseCode:GIE812PRESENTER:DrThaboMosalaGordonInstituteofBusinessScienceUniversityofPretoriathabo.mosala@wj-c.co.zaFullTimeMBA10/11-7-DrThaboMosalaStrategyTitle:StrategicEntrepreneurshipSubject:OverviewWhendevelopinganewv

2、entureintoday'sfast-pacedbusinessenvironment,theentrepreneurisoftenforcedtodevotemuchofhisorhertimetothetacticalactivitiesrequiredjusttobringtheventuretolifeandkeepitafloat.Frequentlysacrificed,asaresult,arethedeliberatestrategicmanagementprocessesrequiredtocreat

3、evalueinawayrivalcompaniescannot.Ofthecompaniesthatdoachieveapositionofadvantagebasedanunderstandingoftheirinternalresourcesandexternalconditions,manydonotdoasmuchastheyshouldtoensurethatitissustainedoverthelongruninthefaceofrapidlychangingconditions.Strategicent

4、repreneurshipallowstheofficersofacompanytosimultaneouslyexploittheircurrentcompetitiveadvantagesandexplorefortheinnovationsthatwillbethefoundationoftomorrow'scompetitiveadvantages,Inthismodule,wewillseehowcriticallyimportantthisistotheentrepreneurialmanager.Learn

5、ingandOutcomes:Thedelegateshouldbeabletoarticulatethefollowingissues·Definetheexperienceeconomy·Outlineacompany’svalueproposition·Designacompany’sbusinessmodel·Synthesisetheimpacttothebusinessoftheexternalenvironment·Drawalinkbetweenstrategyandthecompany’scapabil

6、ities·CreateaninnovativeorganisationSubjectTopic1EconomicEnvironmentHavingaclearunderstandingofyoureconomicoffering(s)iscriticalwhentryingtoanalyzeanddescribeyourbusinessmodel.Toooften,however,strategymanagersdon'tgiveenoughthoughttotheireconomicofferings.Inthist

7、opic,wewilldiscussapaperinwhichthefourbasictypesofeconomicofferingaretreatedexplicitlyandinwhichtheideaofanexperienceofferingisforwarded.Whethertheexperienceeconomyfitsyourcompany'ssituationornot,besurethatitisimportanttoconsideritinthecontextofthecommodities,goo

8、dsand/orservicesyoumightoffer.·Thepossibleeconomicofferingsacompanycanmake:1)commodity,2)product,3)serviceand4)experience·Whatismeantbythetermexperienceeconomy