Change Management Executing Strategies for Growth【外文翻译】

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1、原文：ChangeManagementExecutingStrategiesforGrowthKelly,CiaránTherecenteconomicdownturnprovidedasenseofurgencyandfocusthathelpedIrishorganisationstosuccessfullyimplementchangestrategiesthatwouldhavebeenunpalatableinothertimes.ThisdemonstratesthatIrishbusinessescanrespondqu

2、icklytoexternalpressureswhenneededandthat,aboveall,theyarebothresponsiveandagile.Themajorityofthechangesthatprivateandsemi-stateorganisationshavemadeinthepasttwoyearshavefocusedoncostreductionandretentionofmarketposition.ManyIrishorganisationshavealreadyimplementedorare

3、intheprocessofimplementingcostreductioninitiativessuchasreductionsindiscretionaryspend,renegotiationswithsuppliersandsalaryandcompensationreviews.Thesechangescouldbeclassifiedastransitionalchangesor'waveone'changeswheretheyaresimplyattemptingtoweatherthestorm.Lookingfor

4、ward,iforganisationsaretomaintainorgrowmarketshare,afurtherwaveofchangeisrequiredthatfocusesonprotectingthebottomline.Thischangeneedstofocusondeliveringgrowthwhichisbasedonstrategicpositioningandrequiresfocusonlongtermoutcomes.Itneedstobetransformationalandcouldbeconsid

5、ered'wavetwo'ofachangejourney.Suchtransformationalchangesneedtotakeaccountofthedramaticmacroeconomicchangesthatarebeingimplementedatanationallevel.Thefocuswillthereforeneedtobedifferentfromthecurrentcostreductionor'quickfix'emphasis."Itisnotthestrongestofthespeciesthats

6、urvives,northemostintelligent.Itistheonethatisthemostadaptabletochange."（CharlesDarwin）Thereareseveralstrategiesthatshouldbeconsideredtostayaheadandpositionacompanyforfuturegrowth.Theseinclude:ScenarioplanningItisclearthatweremaininuncertaintimeseconomicallyandthereleva

7、nceofscenarioplanningisasimportanttodayasitwasatthestartofourcurrenteconomicchallenges.Overthepasttwoyears,organisationsthatundertookdownturnscenarioplanningtodealwith10%,20%and30%declinesinrevenuewereoftentheorganisationsthatwerebestpositionedforchange.Theseplansnotonl

8、yallowedthebusinesstobeaheadofthegameintermsofstrategyandimplementation,butalsoincludedtriggerpointstodetectth