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1、Assessment2Ichoosethreetopicsfromthefollowinglist:MotivationHouseholdSocialclassMotivationConceptMotivationistheenergizingforcethatactivatesbehaviorandprovidespurposeanddirectiontothatbehavior.Theexistenceofthemotivationformarketerscanaccuratelygrasp
2、thefeasibilityoftargetmarketingandsuccess.Themotiveoftheexistenceandconsumershesitatethepsychological,geography,history,culturalenvironment,andhastheverybigrelations,sothemarketersjustneedstoexactgraspobjectlifeenvironment,candevelopfeasiblemarketing
3、plan.Motivationalwaysrelatedtotheconsumerdemand.TheoriesofmotivationMaslow'shierarchyofneedsMaslowfstheory:thephysiologicalneeds,safetydemand,belongingness,esteemdemandandtheself-actualisation.Maslow'stheoryaboutthevalueofathomeandabroad,therearealls
4、ortsofdifferentview.Wethink,absolutelysureorabsolutenegationisnotappropriate,becausethistheorybothitspositivefactors,alsohasitsnegativefactors.1.Maslow'stheoryofpositivefactorsfirst,putforwardtheneedofthepeoplehavemaslow'safromalowertoahigherleveloft
5、heprocess,tosomeextenttoconformtothehumanneedofthedevelopmentofthegeneralrulesofthe.Apersonfrombirthtoanadult,andthedevelopmentofitsneedtoprocess,basicallyisputforwardaccordingtotheneedofmaslow'shierarchy.And,ofcourse,aboutwhethercanrealizeselfasever
6、yone'shighestneeds,therearecontroversial.Butheputneedisfromalowertoahigherlevelofthetrendisbeyondquestion.Second,maslowfstheorythatthepeopleineveryperiod,andthereisaneedtodominate,andotherneedtosubordinatestatus.Itisenlighteningtomanagement.Third,mas
7、lowfstheoryofneedshierarchyisthebasisofhishumanisticpsychology.Hethinkstheinnerstrengthisdifferentfromtheinstinctoftheanimal,whodemandsintrinsicvalueandtherealizationoftheinternalpotentialistheperson^nature,thebehaviorofpeopleisdominatedbytheconsciou
8、snessofthepeople,thebehaviorishaveapurposeandcreative.2.Maslow'stheoryofnegativefactorsfirst,maslowexcessivelyemphasizedthegeneticinpeople'sroleinthedevelopmentofthevalueofthatpersonisacongenitalpotential,andselfrealizationistheinnatenatureofthepoten
