景区游客忠诚的影响因素研究

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1、大连理工大学博士学位论文景区游客忠诚的影响因素研究姓名：王斌申请学位级别：博士专业：技术经济及管理指导教师：武春友20090901景区游客忠诚的影响因素研究TheResearchofInfluentialFactorsofTouristsDestinationLoyaltyAbstractTheescalationofcompetitionresultingfrommoreconstructionofscenicspotsduetotheproliferationoftourismindustryhasmadetouristloyaltyacrucialissuefo

2、rbothdestinationmanagementandmarketers．Nowadays，attentionhasprimarilybeengiventoloyaltiesinthescopesofphysicalproductsandotherservicesections，destinationloyaltyisvirtuallyneglected．Thisdissertation，basedonasurveyatbothnaturalandculturalattractions，identifiedinfluentialfactorsofdestinati

3、onloyaltyandclarifiedtherelationshipsbetweenthesefactorsbyusingStructuralEquationModeI(SEM)technique．Mainconclusionsinclude：Firstly，Fromthetemporalperspective，destinationloyaltyisredefinedintoshort—term，mid-term，long-termbehavioralloyaltiesandattitudinalloyalty．Empiricalstudyrevealsthat

4、attitudinalloyaltyisprerequisiteforbehavioralloyaltyandloyaltiesatnearperiodsareantecedentsforloyaltiesatfarend．Therelationshipbetweensatisfactionandloyaltycouldbestrong，indirectorweak，thereasonforitfoundinthisresearchisthatbothsatisfactionandloyaltycouldbedestructuredintimeperspectivea

5、ndsatisfactioncanonlydirectlyinfluenceloyaltatimmediateperiod．Secondly,thestudyidentifiedmotivation，destinationimage，perceivedvalue，andsatisfactionasinfluentialfactorsforformingtouristdestinationloyalty．Noveltysignificantlyaffectsperceivedvalue，whilefamiliaritypositivelyinfluencesshort-

6、term，mid—termbehavioralloyaltiesandattitudinalloyalty．Theroledestinationimageplaysintouristbehavioristhataccessibilityaffectsattitudinalloyaltyandaffectiveimagehassignificanteffectsonsatisfaction，short—termandmid—termbehavioralloyaltiesandattitudinalloyalty．Perceivedvalueprovesaimportan

7、tinfluentialfactorforsatisfactionbutnotasigficantoneforloyalty．Anunusualfindingisthepartsatisfactionplays，whichhasfrequentlybeenacknowagedastheproximalfactorforloyaty,whileinthisresearch，ithasbeenfoundthatsatisfactiononlypositivelyinfluencestheshort—termloyaltyandattitudinalloy