Representation of China as a Tourist Destination

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1、“AParadoxofImages”:RepresentationofChinaasaTouristDestinationHonggenXiaoHeatherL.MairABSTRACT.Thispaperanalyzestheimage(s)ofChinaasatouristdestinationthroughtherepre-sentationalnarrativesofmajorEnglishnewspapers.Featuretravelaccounts–thirty-fivearticlesfromtwentysource

2、s–wereusedasinformation-richdiscoursetoexploretheportrayalofthedestina-tion’simage.DatawereobtainedthroughafocusedsearchfromLexisNexisAcademic–oneofthelarg-estdatabasesofinternationalnewspapers,andcodedthroughNudistNvivoforaninductiveanalysis.Itwasfoundthataparadoxofim

3、ageshasemergedfromthecontrastingperceptionsofthechangingver-sustheunchangedintherepresentationaldynamics.Thefindingofparadoxicalimagesprovidesanal-ternativetotheinterpretationofrepresentationalframesorpatternsprevalentintheacademicdiscoursewithregardtotheportrayalofcul

4、turallydifferenttouristdestinations.Implications,limitationsofthisanalysisandfutureresearchissuesarealsodiscussed.doi:10.1300/J073v20n02_01[ArticlecopiesavailableforafeefromTheHaworthDocumentDeliveryService:1-800-HAWORTH.E-mailaddress:Webs

5、ite:©2006byTheHaworthPress,Inc.Allrightsreserved.]KEYWORDS.Destinationimage,representation,newspaper,ChinaINTRODUCTIONImageiswidelyinterpretedasamentalrep-resentationoftheexternalformsofanobjectInacynicalperceptionoftheconfusingartoroccurre

6、nceswhicharere-createdorrepro-ofChinawatching,aNewZealanderjournal-ducedthroughaperceptualprocesswithoutisteulogized:“SpendaweekinChinaandtheactualstimulibeingpresent(Boorstin,1964;writeamagazinearticle,spendafortnightandBerger,1972;Fox,1994;Karl,1994).Thispublishabook

7、,liveforayearandbecometo-conceptualizationofimageisofparticulartallyconfused”(Christopher,1999,p.2).Thisrelevancetothediscussionoftravelwriters’complicatedprocessofperceptionsandrep-perceptionsofexoticplacesandtherepresen-resentationsofaculturallydifferenttouristtation

8、aldynamicsofportrayingsuchcultur-destinationhasattractedmultidisciplinaryin-allydiversedestinations.AsChon(1994,p.4)t