资源描述：
《Destination Content Over》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
MeghanBrousseau-Manager,NewMedia&RightsPeterMcFarland-BusinessDevelopmentAssociate,NewMediaDestinationContentOverview AboutFrommer’sUnlimitedKeyFeaturesofourbusiness:InspirespeopletotravelGivesthetoolsnecessarytoplanamemorabletripAccompaniesandadvisespeopleastheytravelProvidesaforumfortravelerstoshareexperiencesIstheonestopshopforreachingyourtargetedtravelaudience–viaprint,mobile,online,anddownloadablecontentandproductsAlignyourbrandwiththemosttrustednameintravel. WhoWeAreJohnWiley&Sons201yearoldglobalpublisherU.S.listedcompany(NYSEJWa,JWb)5thlargestpublisherintheworld:>$2billioninsalesbrandedconsumercontentispartofourbusinesse.g.ForDummiesguides,BetterHomes&Gardens,BettyCrocker,Pillsbury,CliffsNotesFrommer’sFrommer’s#1travelguidebookseriesinNorthAmericaFrommers.comconsistentlyrankednumber1travelcontentsitewith16million+monthlypageviewsWhatsonwhenfounded1999–deliveringcustomizeddigitaleventsandtravelcontenttotheworld’sleadingtravelsitesOurClientsincludeAirlines–BA,Northwest,VirginAtlantic,AmericanAirlines,MalevandKLM,Hotels–IHG,Hilton,BestWestern,RamadaJarvis,LanghamInternational&ChoiceHotelsInternationalOTA–Lastminute,Orbitz,Travelocity,Expedia,Hotels.comTransport–EurostarandHertzPublishers–LonelyPlanet,DorlingKindersleyandMSN ASnapshotofOurWorkMultipleaudiences&multilingualcontentBroad&deepcontentcoverage3rdpartycontentfeedsDynamiccontentfeedsSitebuiltinclient“Look&Feel”Textwrittenforaudience&SEOIntegrated e-commerceRichcontent: images,maps,video 5Frommer’sDestinationContentThemosttrustednameintravelAstrong,opinionatededitorialvoicewritteninatraveler-friendlytoneExpertadviceand“Bestof”picksfromaworldwidestableof175localauthorsExactpricesforattractionsandrestaurantstohelptravelersplannomatterwhattheirbudgetUniquestar-ratingsystem(0-3)tohelpreadersmakeinformeddecisionsonwhat’sworththeirtimeIncludesdailyupdatedeventlistingsfromtheWhatsonwhendatabase Destinationinformation–contentlicensingprogramFrommer’sGlobalDestinationGuides-Country,Region,City,Islandscoverage-In-depthNarrativeandPoint-of-Interest(POI)informationandreviews-Over3,500destinationsavailable-Dailyupdatedeventscategorizedandsearchablebylocation,interest(sports,arts,music)anddate-Over300,000eventsin9,000locationsaroundtheworld-AllPOIandeventsinformationgeo-codedGooglemapAPIintegratedWeatherforecastsCurrencyConverterAirportGuides-Perfectforbusinessandleisuretravelers-IncludesAirportEssentials,Transport,TerminalsandWhileWaitinginfo 8 9 10 11CustomContentLateststrategicthinkingaroundgainingtopnaturalplacementsonthesearchenginesistoprovideuniquecontentwhichincludesyourkeywordsTheuniquecustomcontentcanbecreatedinclient’stoneandstyletargetingspecificcustomerprofilesTargetedkeywordscanbewovenintothecopye.g.‘citybreaksinNewYork’attheappropriatedensityProventoincreasenaturalsearchreferralsPastcustomcontentcommissionsincludeSEOdestinationoverviews,destinationguidesandthemedarticlese.g.DrivingToursinFranceandGuidetoLuxuryLondon"Thebestwaytoattractpeopletoyoursite,andkeepthemcomingback,istodesignyourpageswithvaluablecontentthatyourtargetaudienceisinterestedin.”ContentGuidelines,MSNSearch 12CustomContentAttractsSearchCustomers27%ofusersclickonpaidsearch73%ofusersclickonnaturalsearchresults 13PersonalizedPrintablePDFGuidesToolallowscustomerstotailordestinationandeventinformationdestination(ormultipledestinations)interests(e.g.kidsandfamilyevents,nightlifevenuesetc)datesProviderscanincludeowninventorybookingreferences(e.g.flightconfirmation)ecommerceandadvertisingpartners, 14TripRecommenderAdatabase-drivenapplicationthatdynamicallysuggestsappropriatedestinationsaccordingtoauser’sspecifiedcriteriaLeadstheuserthroughasimpleprocessdesignedtoelicitbothhardandsofttravelcriteria.HardCriteriae.g.Durationoftripoptions:1-5days,5-10and10days+Place:beach,city,explore,adventureSoftCriteriae.g.--EntertainmentBusinessmeetingsGourmetUsercanclicktheTripRecommenderbuttontoseeasetofrecommendeddestinationsbasedontheselectedcriteriaTheTripRecommendercanbefullycustomizedtosupportM&IT’sdesireddestinationsetandthehardandsoftcriteriacanalsobeadaptedtoM&IT’susersanddemographics. 15TechnicalDeliveryOurcontentcanbedeliveredin3ways:XMLfilesandfeedsAfullymanagedhighlyflexiblehostedsolution3.Byreverseproxy/ServerSideIncludeofthecontent.WOWhostscontentbutallowstheclienttodeliverthecontentfromtheirserversundertheirdomainname.ContentsitsontheclientmaindomainsogoodforSEOReverseProxy 16MobileSolutions3mainoptionsforprovidingFrommer’sdestinationinformationovermobiledevices:Co-BrandedWAPsite:Frommer’scanbuildandhostco-brandeddestinationsguidesoverWAP.JavaAppGuidedownloads:Frommer’scanbuildbrandedJavaappdownloadsforcustomerstodownloadontotheirphonese.g.Frommer’sGuidetoVancouver,Toronto,NewYorkorRome.BuildFrommer’sXMLintoyourmobileapp:CustomerincorporatestheXMLfeedoftheFrommer’sdestinationinformationintoanexistingmobileapplication. 17MobileApplicationsiPhoneObjectiveDeliverexperttraveladvicedirectlytocustomersonthemoveviaemergingplatformsLeveragelocation-basedtechnologytodeliveranoutstandinguserexperienceSelldownloadableapplicationsthroughnewdistributionchannelStrategyDevelopFrommer’s-brandedcityguidesforNewYork,SanFrancisco,London&ParisfortheiPhone/iPodTouch;Roll-outofadditionaldestinationsscheduledfor2009Frommer’sforiPhonefeatureslocaltraveltips,restaurantandhotelreviews,andbonusfeaturessuchinteractivelocation-basedmaps,andwebandphonelinks,allinstantlyaccessiblewiththeflickofafingerusingtheuniquetouchscreeninterfaceBuiltinpartnershipwithModalityandsoldexclusivelythroughtheAppleAppsStore 18PrintCustomPublishingUniqueMarketingIdeasGiftwithpurchaseincentivesOnlineusagestimulationRewardsprogramsEventpremiumsConferencegiveawaysAdvertisingtie-insGiftstoimportantcustomersLoyaltyretentiontool 19LeadingBrandLicensingPartnersAirlines&TransportationTravelAgencyHotelsMedia/Retail 20ForDummiesLicensedContentForDummiesisaglobalphenomenon.Eachandeveryday,ForDummiesproductsareinthenews,onbestsellerslists,andmostimportantly,helpingpeopleturn“Ican’t”into“Ican.”ForDummiesbooksusealightheartedapproach,adown-to-earthstyle,andhumorousiconstodispelfearsandinspireconfidence.Lightheartedbutnotlightweight,ForDummiesbooksarewrittenbyexpertauthorsandareessentialsurvivalguidesforanyonewhofindsthemselvesindifficultsituations.Morethan150millionbooksinprintInover39languages1,300currentbooktitlesinmorethan45categoriesForDummiesbrandedcontentisavailableforlicensinginbook,chapter,articleortips&checklistformats.Contentcanbeusedfornewsletters,websites,emailblasts,andcanalsobemadeavailableinaudio,videoormobilecompatibleformats.www.dummies.com ContactInformationMeghanBrousseauManager,NewMedia&RightsTel:647-290-8672Email:mbrousse@wiley.comPeterMcFarlandBusinessDevelopmentAssociateTel:613-236-1842Email:pmcfarla@wiley.comWelookforwardtoworkingtogether!
