广州保利百合整体推广

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1、保利百合花园策划报告书1房策天下（地产思想库）http://www.swotbbs.com目录第一章、市场分析——知彼················································71.1总体市场状况分析································································81.2周边区域市场分析····························································

2、····10第二章、项目优劣势分析——知已·······································152.1优势··················································································162.2我们需要解决的问题····························································202房策天下（地产思想库）http://www.swotbbs

3、.com目录第四章、确定形象定位——入市态势·······························294.1从目标客户追求考虑·······················································304.2从发展商品牌的整合考虑················································304.3形象定位的推导·························································

4、··334.4项目形象定位应实现差异化、广泛的传播力························35第三章、目标客户群分析——争夺的阵地······························223.1目标客户群分类····································································233.2锁定目标客户群的依据····························································

5、243.3目标客户群的特征分析···························································253.4目标客户群居住追求共性分析·················································263房策天下（地产思想库）http://www.swotbbs.com目录第六章、项目整体价格策略——辅助武器······························436.1项目定价策略·················

6、······················································446.2项目入市时间分析··································································466.3项目的总体价格策略及推售安排···············································486.4商铺部分···············································

7、······························52第五章、项目核心利益点——主要作战武器······················385.1筛选项目核心利益点的标准要求·········································395.2核心利益点的体现···························································404房策天下（地产思想库）http://www.swotbbs.com目录第八章、媒介运用策略··

8、·················································738.1推广目标·········································································748.2媒介组合策略——构筑立体化宣传综合体······························768.3媒介运用比重····················