资源描述：
《杨琳琳 文献翻译 (2)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、单位代码03学号1303450010分类号C93密级_________毕业论文文献翻译院（系）名称商贸学院管理系专业名称工商管理学生姓名尤松松指导教师许常建2014年04月17日Management of the network markting fou SMEs Abstract Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide appli
2、cation of computer network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it h
3、as changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability o
4、f its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued development of network marketing. Keywords: network marketing sales model of network management marketing planning SME. 1.The network m
5、arketing existence question of enterprises (1)The network marketing concept problems The enterprise in China network marketing knowledge existing two extreme ideas: the idea that the network marketing is a hi-tech enterprise of things, with traditional industries. Or think about netw
6、ork marketing is online sales, and witnessed network store losses, clusters of phenomenon more lost network marketing power. Another idea thinks, the network provides a them with large enterprises equal competition, as long as the platform of small and medium-sized enterprises owned
7、and big enterprises as elegant website design, provide and large enterprise the same product and service, small and medium-sized enterprise may use the 1Internet transcendence of large-scale enterprises, in this idea guidance, the enterprise put in a great amount of resources on Inte
8、rnet marketi
