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1、ExcellenceinCommunicatingOrganizationalStrategySUNYSeriesinInternationalManagementAndrezjKozminski,PatriciaSanders,andSarahSandersonKing,editorsExcellenceinCommunicatingOrganizationalStrategyEditedbyDonaldP.CushmanandSarahSandersonKingSTATEUNIVERSITYOFNEWYOR
2、KPRESSPublishedbyStateUniversityofNewYorkPress,Albany©2001StateUniversityofNewYorkAllrightsreservedPrintedintheUnitedStatesofAmericaNopartofthisbookmaybeusedorreproducedinanymannerwhatsoeverwithoutwrittenpermission.Nopartofthisbookmaybestoredinaretrievalsyst
3、emortransmittedinanyformorbyanymeansincludingelectronic,electrostatic,magnetictape,mechanical,photocopying,recording,orotherwisewithoutthepriorpermissioninwritingofthepublisher.Forinformation,addresstheStateUniversityofNewYorkPress,90StateStreet,Suite700,Alb
4、any,NY12207ProductionbyMarilynP.SemeradMarketingbyAnneM.ValentineLibraryofCongressCataloging-in-PublicationDataExcellenceincommunicatingorganizationalstrategy/editedbyDonaldP.CushmanandSarahSandersonKing.p.cm.Includesindex.ISBN0-7914-5033-3(alk.paper)—ISBN0-
5、7914-5034-1(pbk.:alk.paper)1.Businesscommunication.2.Industrialmanagement.I.Cushman,DonaldP.II.King,SarahSanderson,1932–HF5718.E962001658.4'5—dc2100-046419CIP10987654321Toourbrothers,sister,andin-laws:AlbertandOlgaPoliceAnthonyPoliceFloydPoliceSamandPatricia
6、PoliceDonnaandGeneHopper,withwhomwehavesharedmanyinterestingdiscussionsaboutachievingexcellence.Andtothememoryofthosewhocouldnotbewithustodaytoarguetheirpoints—Fred,Jimmy,Frank,John,Rosella,Kay,HenryJoe,Esther,andJuneContents1.ExcellenceinCommunicatingOrgani
7、zationalStrategy:AnIntroductionDonaldP.CushmanandSarahSandersonKing12.StimulatingandIntegratingtheDevelopmentofOrganizationalCommunicationthroughHigh-SpeedManagementDonaldP.Cushman113.KillerStrategiesforCompetitiveness:TheCaseatMicrosoftDonaldP.CushmanandSar
8、ahSandersonKing274.High-SpeedManagementStrategiesforCompetitiveness:TheE-land,aKoreanMultinationalYong-ChanKim575.IntersectionsbetweenCrisisandManagement:ACaseStudyB.ThomasFlorenceandBranislavKo
