Midterm Project

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1、ByDr.GeorgeWangFall2014Inearly2013,theMasterKonghassufferedahugedropinitsstockpriceduetointernetrumors,whatwouldyousuggestthecompanytocopewiththisproblem?(Slide#3~#8)TheMasterKongcompanyisrecentlyunderthesuspectthatviolatesthelawoffoodsafety.Whatareyoursuggestionstothemtore

2、covertheirmarketshareinChina?WhydidJackMasay,“Alibabaisfacedwiththedangerousmoment”?(Slide#9~#13)WhatareyoursuggestionstoJackMaregarding“thedangerousmoment”?Pleasewriteonepageorabove(fontsize12)foreachquestion.PaperdueonDec.6(Sat)inclass.Thankyou.2byBarryvanWykonMarch7,20

3、13DanWei,AServiceofFinancialTimes,UKThechartaboveillustrateshowInternetrumorscanravageacompany’sstockprice.ThecompanyinquestionisMasterKong(康师傅),China’sbest-lovedbrandofinstantnoodles.In2011,MasterKongrankedsecondonlytoSonyinasurveyofthemostvaluedbrandsinChina,asconductedb

4、yresearchfirmTNS.MasterKongwasfoundedinTianjin,China,in1991bytwoTaiwanesebrothers,andlistedontheHongKongStockExchangein1996asTingyi(CaymanIslands)HoldingCorp.(ThisarticlewillrefertothecompanyasMasterKongforsimplicity.)Althoughthecompany’sboardincludesTaiwaneseandJapanesememb

5、ers,MasterKonghasalwaysexistedandoperatedonlyinmainlandChina.ThecompanyistheleadingplayerinChina’sinstantnoodlerestaurantmarketaswellasaproducerofdrinksandsnacks(andsoonevenasmartphone).Inthelastfewmonthsof2012,MasterKongexperiencedaPRcrisiswhenrumorslinkedthecompanytothewron

6、gsideoftheDiaoyuIslandsdispute.3IntheshadowoftheDiaoyuIslandsOnSeptember52012,theJapanesegovernmentannouncedthatithadreachedagreementwiththeKuriharafamily,theso-calledprivateownerofthreeofthefiveDiaoyuorSenkakuislands,on“nationalizing”theuninhabitedislands.Thepreviousmonthh

7、adseencontentiousvisitstotheislandsbynationalistactivistsfromHongKongandTaiwan,aswellasJapan.OnSeptember15,thebiggestanti-JapaneseprotestssinceChinaandJapannormalizeddiplomaticrelationsin1972brokeoutincitiesacrossChina,andtheJapaneseembassyinBeijingwasbesiegedbythousandsofpro

8、testers.Overthenextcoupleofdaystheproteststurnedviolent,withproteste