case study report final

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1、BOBAPLCCompanyReportYearended31stDecember,2018CardiffUniversityZHIHAOYEPage

2、1BOBAPLCContentsEXECUTIVESUMMARYEXECUTIVESUMMARY........1FINANCIALANALYSIS............2DESCRIPTIONOFCOMPANYSALESANDMARKETING.......3BOBAplcisanautomobilemanufacturingcompanyinEur

3、ope.BOBAplchasthreeOPERATIONMANAGEMENT.4productlines,tobespecific,Model-A,model-BandModel-X.InordertosatisfyHUMANRESOURCEcustomersfromdifferentsegmentations,themodelsarelaunchedinto“MediumCar”,MANAGEMENT.....................5“LargeCar”and“LuxuryCar”marke

4、tsrespectively.Withtheseproducts,BOBAplcCONCLUSION........................5managetoofferconsumersanopportunitytoenhancetheirlifewithinnovative,eco-RECOMMENDATION............6friendly,comfortable,safeandstylishvehicles.Inaddition,investingconsiderableamou

5、ntintoR&Ddevelopment,BOBAplcisgoingtoemphasizethehighqualityofeveryvehiclesanddevelopthebrandasmiddleandhigh-endcompany.Finally,BOBAplcisgoingtoembarkonasociallyresponsibleprojecttoimprovetherelationshipbetweenthecompanyandthesociety.MISSTIONSTATEMENT“Be

6、comingtheworld’sleadingproviderofmulti-functional,cost-efficientandeco-friendlyproductsforindividualmobility.”COMPANYSTRATEGYDifferentiationstrategy.Developvariousproductstomeetdifferenttargetcustomers.BaseonacquiringlargemarketshareinMediumandLargemo

7、delssectors.ExtendproducttoLuxurymarketasthehighprofitabilityofwhich.Keepdevelopingprojectsindicatinghighqualityandeco-friendly.SITUATIONANALYSISInthepastfiveyears,BOBAplchasexperiencedimpressivesalesandprofit,with£5,287.42mand£480.05mrespectivelyatthe

8、endof2018.Receivingoutstandingreputationinstockmarket,BOBAplchaspaiddividendforeveryshareholderssince2018.WiththeexcellentpromotionandeffectiveR&Dproject,eachmodelhasperformedremarkablyandgrabbedthelargestmarketshareinrelatedmarketsandkeptthegrossmarging

9、rowingannually.Comparetothecompetitors,BOBAplchastreatedtheemployeesmoreamicablewithopportunityoftrainingandincreasingsalary.KEYRECOMMENDATIONAfteranalyticallyevaluatingthepaths,therecommendationbelowwillbeconsidertofollo