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1、AbstractChildrenarethecountry’sfuture.Children'Dayisnotjustaholidayforchildren,alsoaholidayforparents.Therearemanyexcellentbusinessopportunities.InternationalChildrenDay,Notonlycanbringpopularity,butalsocanpromotethesalesofrelatedproducts.It’sgoodtoestablishabe
2、stcorporateimageInordertoexpresscongratulationsforchildren,ourhotellaunchedaseriesofpromotions,improvingadult’sconsumption,gethotel’snameknowninsurrounding.MarketingpurposesBythisopportunitytoimprovehotel’spopularityandreputation,enhanceeconomicandsocialbenefit
3、s.AnalysisofmarketingenvironmentTheGrandBeachHotelislocatedinBeihaiinGuangxiBeihaiClass4ANationalTouristResort.Thehotelisbesidethe“SilverBeach"andtheAsia'smostlargemusicalfountain.Ithastheelegantenvironmentandconvenienttransportation.Therearemanybusescancomeher
4、e,andCoastalhighwayisinfrontofthehotel.AnalysisofMarketThereareafewclass5hotelsinBeihai,likeShangri-LaHotelwhichisorderedtoentertainguestsbythegovernment.Butinrecentyears,butitisfading.Inrecentyears,alargenumberof"low-end"hotelandSmallguesthouse-stylehotelsarer
5、ising.Thoughthescaleoftheguesthouse-styleissmaller,butdecorisnotbad,theconfigurationisalsogood;theycanbethethree-star.AnalysisofconsumersConsumergroups:childrentooldmenDemand:foodanddrink,entertainment,living,parking,message;adequatesanitation,freshanddelicious
6、food,courteousserviceandsoon.Strength1、Convenienttransportation2、Abigmarket:Alargenumberoftouristscometothesilverbeach,andthelocalresidentsarecometothebeachaseverydayastheycan.3、Properprice:wehavedifferentstagesofpricetodifferentconsumergroups.4、High-qualityoff
7、oodrawmaterial:Whilemosttheotherhotelsproducethefoodproductswithchemicalswhichisharmfulforpeople’shealthyandenvironmentinthelongrun,thehotelabsolutelyusegreenfreshrawmaterialswithoutadditives,especiallytheseafood.Becausethelocationisexcellentthatwecanbuytherawm
8、aterialfromthefishmanorthecargoship.5、ClosedistancetotheSilverBeachandtheporttoWeizhouIsland.Weakness1、Therearemanyhotelsattheseaside,sowehavesomanycompetitors.2、Weallhaveth
