亚太区商务报告（英文版）

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1、Asia-PacificcommercereportSitecore2018SitecoreContentsExecutivesummary1.Keyfeaturesofexperiencecommerce1.1Importanceofpersonalisedcontentandexperience1.2Businessinsights1.3Thisreport2.CommercesnapshotacrossAsia-Pacific2.1Theshiftonlineforconsumerandbusiness2.2Commercereadiness3.Benefitsofamoredeve

2、lopeddigitalmarketingstrategy3.1Revenuebenefits3.2Achievingbetterbusinessoutcomes3.3Benefitsofusingdigitaltools4.Businessperspectives4.1Perspectivesonthecustomerjourneyandcommerce4.2Digitalmarketingandcommerce4.3Barrierstoadoptingdigitaltools5.Keyactionstoachievebusinesschange5.1Thefutureofcommerc

3、eandrisksofinaction5.2KeyactionsReferencesAppendixA:SurveyandmodellingapproachContactsLimitationofourworkGeneraluserestrictioniii124455688810111112141717171921222323...withsubstantialbenefitsforbusiness.A5%increaseintheshareofcustomerpurchasesconducteddigitallyisassociatedwith3.5%riseinrevenuegrow

4、thora$525,000additionalrevenueforabusinesswithrevenueofUS$15millionHowever,therearebarrierstodigitaladoptionforbusiness.Asia-PacificcommercereportThecommercejourneyisoccurringacrossmultiplepromotionalchannels...TheaveragebusinessintheAsia-Pacificuses5promotionalchannels.•96%ofbusinessesuseemailand

5、websites•90%usewordofmouth•89%usesocialmedia•77%usemobileapps....andincreasinglyonline...higherutilisationofdigitalchannelsispreferredbybusinesses5percentagepointsIntegration•Australia•NewZealand•China•SingaporeCitedby25–28%ofbusinessesiiCost•India•JapanCitedby26–31%ofbusinessesSitecoreiiiExecutiv

6、esummaryThecommercejourneyisincreasinglyoccurringacrossmultiplephysicalanddigitalchannels.Businesseshaveopportunitiestointeractwithpotentialcustomersacrossthesechannelsanditisimportantthattheymakethemostofeachoftheseinteractions.‘Experiencecommerce’isthefocusontheend-to-ende-commercejourney,usingt

7、hepersonalisationofcontenttopresentrelevantcampaignsandproductrecommendationstocustomersacrossmultiplechannels.Theend-to-endcustomerjourneyandthefocusonthecustomerexperienceshouldbeattheforefrontofbusinessconside