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1、Text1Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration(垂直统一管理),anattempt(尝试)tocontrolseveralrelatedaspects(方面)ofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermoviestudios(摄影棚),variouscab
2、leTVsystemsthroughouttheUSA,andCNNaswell.TheJapanesecompanyMatsushitaOwnsMCA.RecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.Todescribethefinancialstatus(财务状态)oftoday’smediaisalsototalkaboutacquisitions(获得).Themediaarebuyingandsellingeachotherinunprecedented(空前的)numbersa
3、ndformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits(利润).In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.Mediaacquisitionshaveskyrocketed(猛增)since1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytrade
4、dcompanies,whichmeansthattheirstockistradedononeofthenation’sstockexchanges(股票交易).Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstockwhenthestockbecomesavailable(有用的).Theopenavailabilitiesofstockinthesecompaniesmeansthatanybodywithenoug
5、hmoneycaninvestintheAmericanmediaIndustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.Thesecondreasonfortheincreaseinmediaalliances(联合)isthatbeginningin1980,theFederalCommunicationsCommission(FCC)graduallyderegulated(解除管制)thebroadcastmedia.Before1980,forexample,theFCCallowedonecomp
6、anytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethestationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrend(倾向；趋势)ofmediaacquisitionsiscont
7、inuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.1.Whichofthefollowingistrueofthemedia?A.Theyusedtosellandbuyeachotheringreatnumbers.B.Theyaretradingeachotheringreaternumberstoday.C.Theyusedtobecontrolledbytwonetw
