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1、Text1Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration(垂直统一管理),anattempt(尝试)tocontrolseveralrelatedaspects(方面)ofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermo
2、viestudios(摄影棚),variouscableTVsystemsthroughouttheUSA,andCNNaswell.TheJapanesecompanyMatsushitaOwnsMCA.RecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.Todescribethefinancialstatus(财务状态)oftoday’smediaisalsototalkaboutacquisitions(获得).Themediaareb
3、uyingandsellingeachotherinunprecedented(空前的)numbersandformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits(利润).In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.Mediaacquisitionshaveskyrocketed(猛增
4、)since1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytradedcompanies,whichmeansthattheirstockistradedononeofthenation’sstockexchanges(股票交易).Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstoc
5、kwhenthestockbecomesavailable(有用的).TheopenavailabilitiesofstockinthesecompaniesmeansthatanybodywithenoughmoneycaninvestintheAmericanmediaIndustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.Thesecondreasonfortheincreaseinmediaalliances(联合)isthatbeginningin
6、1980,theFederalCommunicationsCommission(FCC)graduallyderegulated(解除管制)thebroadcastmedia.Before1980,forexample,theFCCallowedonecompanytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethest
7、ationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrend(倾向；趋势)ofmediaacquisitionsiscontinuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.1.Whichofthefollowingistrueofthem
8、edia?A.Theyusedtosellandbuyeachotheringreatnumbers.B.Theyaretradingeachotheringreaternumberstoday.C.Theyusedtobecontrolledbytwonetw
