湖南省茶陵县高中英语Unit1AdvertisiReading教案牛津译林版必修4

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1、Unit1AdvertisingReading:AdvertisementTeachingAims:•Tolearnmoreaboutadvertisements•Tolearnhowtoreadaexpositorywriting•ToreadthepassageAdvertisementsandcompleterelatedanswers•ToimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPoints&TeachingDifficult

2、ies:♦Howtoimprovetheirreadingabilitythroughteachingactivities♦Howtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisemcntsinlheirdaily1ife♦TheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:(Greetthestudentsasusual)Inthelastlessonwediscussedfouradvertise

3、mentsandtalkedabouttheireffectsonus.Todaywowi11goontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitieandtel1me:>Whatmightbetalkedaboutinthearticle?Ss:…(Anypossibleanswersareacceptable)(Thisstepistohelpthempredictthecontentsofthepassagewhichisofgreathelpto

4、improvingtheirreadingcomprehensionability)StepTwo:ReadingComprehensionT:VeryGood!Nowlet，sreadthearticletocheckwhetheryourpredictioniscorrectornot.Firstofall,pleaseopenyourbooktopage2.GothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1)Wh

5、atdoadstrytopersuadepeopletodo?2)WhatdoesPSAstandfor?3)WhatdoPSAsaimtodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.)Ss:…(En

6、couragethemtogivetheiranswersintheirownwords・)SuggestedAnswers:1)Tobuyaproductserviceorservice,ortobelieveinanidea.2)Publicserviceadvertisements3)Theyaimtoteachusandhelpusleadbetterlives.T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanagonoralideaofthepassage.Butifyouwanttogetabe

7、tterunderstandingofthearticle,youshouldreadanarticleseveraltimes.SopleaselookatPartClonpage4.Dothetrueandfalseexercise.Part,Cl:•Mostpeoplearenotawareofhowmanyadsarearoundthem・•Advertisementsarealwaysmeanttopromoteaproductorservice・•PSAsareonlyfoundinnewspapersandonTV.•PSAsandcommer

8、cialadsusesomeofthesamemet