International Business Chapter 11

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1、Chapter11InternationalStrategyandOrganizationDefinecorecompetencyandvalue-chainanalysisExplainmultinationalandglobalstrategiesDescribethefourcorporate-levelstrategiesDiscussthethreebusiness-levelstrategiesIdentifywhatinfluencesorganizationalstructureDescribeeachtypeofinternation

2、alorganizationalstructureChapterobjectiveChapter11-2PlanningIdentifyingandselectingobjectivesanddecidinghowtoachievethoseobjectivesStrategySetofplannedactionsthatmanagerstaketohelpacompanymeetitsobjectivesPlanningandStrategyChapter11-3Firmsmustdeterminewhatproductstoproduce,wher

3、etoproducethem,andwhereandhowtomarketthem.StrategyFormulationStrategyformulationpermitsmanagerstostepbackfromday-to-dayactivitiesandgetafreshperspectiveonthecurrentandfuturedirectionofthecompanyanditsindustry.InternationalStrategyChapter11-4StrategyFormulationProcessStage1Stage2

4、Stage3IdentifyMissionandGoalsIdentifyCoreCompetencyandValue-CreatingActiveDefinethebusinessDefineMainObjectiveAnalyzeFirm’sUniqueAbilitiesAnalyzeFirm’sPrimaryActivitiesAnalyzeFirm’sSupportActivitiesAnalyzeNationalandInternationalBusinessEnvironmentFormulateStrategySelectMultinat

5、ionalorGlobalStrategyFormulateCorporate-LevelStrategyFormulateBusiness-LevelStrategiesFormulateDepartment-LevelStrategiesChapter11-5Missionstatement:writtenstatementofwhyacompanyexistsandwhatitplanstoaccomplishMissionstatementsoftendescribehowacompany’soperationsaffectstakeholde

6、rs—allparties,rangingfromsuppliersandemployeestostockholdersandconsumers,affectedbyacompany’sactivities.ManagersmustdefineglobalobjectivesIdentifyMissionandGoalsChapter11-6SpecialabilityofacompanythatcompetitorsfindextremelydifficultorimpossibletoequalCoordinationofmultipleskill

7、sLengthyperiodtodevelopDifficulttoteachValue-ChainAnalysisProcessofdividingcompany’sactivitiesintoprimaryandsupportactivitiesandidentifythosethatcreatevalueforcustomers.IdentifyCoreCompetencyValue-ChainAnalysisChapter11-7ValueChainComponentsPrimaryactivitiesFirminfrastructureHu

8、manresourcemanagementTechnologydevelopmentProcu