资源描述:
《汽车促销策略分析论文》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、陕西交通职业技术学院毕业设计(论文)题目榆林晶鑫比亚迪4S店售后客户流失分析系部:汽车工程系专业:汽车技术服务与营销学号:020331202606班级:汽贸1226班姓名:吕力涛指导老师:赵苑2015年5月1日榆林晶鑫比亚迪4S店售后客户流失分析摘要汽车作为提高生活质量和工作效率的交通工具,逐渐走进寻常百姓家庭。由此推动了汽车产业进入快速发展的轨道去,汽车消费将成为一个新的亮点,潜在的汽车消费市场孕育着巨大的商机,而汽车营销市场的快速发展与营销人才需求的矛盾日益突出。就此4S店的管理制度也日益完善,尤其在服务方面,各家4S店更是重视,与其说
2、4S店之间比的是销量,还不如说4S店之间比的是服务,没有好的服务就没有好的销量,这是每个4S店都透明的答案,所以各家4S店都在完善自己的管理制度,让自己的服务更好,销量也能够提升.关键词:汽车,管理制度,服务,销量AutomobilesalespromotionstrategyforanalysisABSTRACTThecarastoimprovethequalityoflifeandworkefficiencyoftransportation,graduallyintoordinaryfamily.Theautoindustryhasen
3、teredarapiddevelopmenttrack,carconsumptionwillbecomeanewbrightspot,thepotentialautomarketgestatestremendousbusinessopportunities,whiletherapiddevelopmentofautomobilemarketingandmarketingtalentdemandcontradiction.Chinesemarketwillbecometheglobalautocompaniestoparticipateing
4、lobalcompetitionstrategicmarket,marketstrategychange,possiblytoChinesecartobecometheglobalautomotivemanufacturingcenteroffersopportunitiesforautomobileindustry.Recentchangesinthree,ledtotheChineseautomarketmayproducemajorchange,Chineseautomobileindustryhastheopportunitytob
5、ecometheglobalmanufacturingcenterandinnovationcenter.Thecarastoimprovethequalityoflifeandworkefficiencyoftransportation,graduallyintoordinaryfamily.Theautoindustryhasenteredarapiddevelopmenttrack,carconsumptionwillbecomeanewbrightspot,thepotentialautomarketgestatestremendo
6、usbusinessopportunities,whiletherapiddevelopmentofautomobilemarketingandmarketingtalentdemandcontradiction.Chinesemarketwillbecometheglobalautocompaniestoparticipateinglobalcompetitionstrategicmarket,marketstrategychange,possiblytoChinesecartobecometheglobalautomotivemanuf
7、acturingcenteroffersopportunitiesforautomobileindustry.Recentchangesinthree,ledtotheChineseautomarketmayproducemajorchange,Chineseautomobileindustryhastheopportunitytobecometheglobalmanufacturingcenterandinnovationcente匚KEYWORDS:Auto,salespromotion,Marketsurvey,Marketingmo
8、de•简述汽车行业客户流失的定义;•分析**4S店售后管理的现状;•分析引起客户流失的主要问题;•分析客户对售后服务的关注因素;•提出服务改进的具体措施;•总结分析如何预防客户流