康耐尔大学外特教授人大演讲suoxie

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1、DrivingCompetitiveAdvantageThroughHR如何通过人力资源帮助企业获得竞争优势？PatrickM.WrightProfessorandDirector,CAHRSCompetitiveAdvantageThroughHRWhatisCompetitiveAdvantageandSustainableCompetitiveAdvantage?什么是企业的竞争优势和可持续的竞争优势？HowDoesHRhelpbuildthem?人力资源部门如何帮助企业获得这些优势？HowCan

2、WeDemonstrateEmpiricallytheValueweCreatethroughDrivingBusinessPerformance?1HRandSustainableCompetitiveAdvantage(VRIOFramework)人力资源分析构架HowdowedriveSCAwithHRPractices?TheQuestionofValue：价值问题TheQuestionofRareness：稀缺性问题TheQuestionofImitability：不可模仿性问题TheQues

3、tionofOrganization：组织性问题TheQuestionofValueDoesourHRsystemprovidevalue,andisitgreater(Revenues-Costs)thancompetitors.我们的人力资源系统如何比竞争对手提供更好的成本收益比例？HowdowedrivecostreductioninHR?人力资源的成本如何得以降低？HowdowedriverevenueenhancementinHR?人力资源系统如何增加收益？HRandValueatFedEx联

4、邦快递公司的人力资源体系和价值Ifaresourceoractivityisnotvaluable,tohaveitorengageinitresultsinacompetitivedisadvantage.如果一种资源或活动没有价值，获得这种资源或者参与这样的活动只能获得竞争劣势；Ifaresourceoractivityisvaluable,itmightonlyresultincompetitiveparity.相反，企业可能获得竞争优势。TheQuestionofValue(cont’d):Th

5、eQuestionofRarenessHowmanyofourcompetitorsalreadypossessthisresourceorcapabilityorareengagedinthisvaluecreatingstrategy?有多少对手拥有这样的能力？CommonResourcesareaSourceofCompetitiveParity普通资源是竞争差异优势的一种来源CommonDoesNotEqualUnimportant普通不等于不重要ValuableandRareResources

6、areatLeastaSourceofTemporaryCompetitiveAdvantage.价值性和稀缺性至少是企业获得持续竞争优势的一种来源TheQuestionofImitabilityDofirmswithoutthisresourceorcapabilityfaceacostdisadvantageinacquiringordevelopingit?对那些不拥有这些资源和能力的竞争对手而言，他们是不是要费很大的代价才能获得这些资源和能力？Performanceinthe“fivefinge

7、r”industrySourcesofInimitability:History:SafetyatDupontProblem:SubstitutabilityUncertainty:ValueatKochIndustriesProblem:IdentifiabilitySocialComplexity:CultureatSouthwestProblem:Fragility6Value,RarenessandImitability西南航空公司靠的就是人力资源的价值、稀缺和不可模仿性获得了很好的生产率Sou

8、thwestAirlinesCompensationatmeanofindustryTurnoversignificantlylowerthanindustryToptencompaniestoworkforProductivity-81ee’s/aircraftvs.1342.2ee’s/1000passengersvs.4.27TheQuestionofOrganizationAreweorganizedtotakefulladvant