【精品】新编商务英语精读4答案

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1、Unit12.expenditure4.maximum6.wasrestricted8.supplement10.tempt12.toensureI.aswellas3.hasbeenexposedto5.nuisance7.regulations9.isaimingtoII.aresubjecttoDictationAdvertisingisamessagedesignedtopromoteaproduct,aservice,oranidea.Ineverydaylife,peoplecomeintocontactwit

2、hmanykindsofadvertising・Printedadvertisementsmakeupalargepartofnewspapersandmagazines.Posteradsappearinstreets,onbusesandinsubwaystations.CommercialsinterruptTVandradioprograms.Thepurposeofmostadvertisingistosellproductsorservices.Manufacturersadvertisetotrytopers

3、uadepeopletobuytheirproducts.Largebusinessfirmsalsouseadvertisingtocreateafavorable"image”oftheircompanies.Localbusinessesuseittogainnewcustomersandincreasesales.Advertisingthusplaysakeyroleinthecompetitionamongbusinessesfortheconsumer'sdollar.Inmanybusinesses,the

4、volumeofsalesdependslargelyontheamountofadvertisingdone・VocabularyGuessthemeaningofthefollowingitalicizedwordsandexpressionsfromthetext.Lb2.a3.c4.c5.a6.b7.c&a9.b10.cTranslation1.TranslatethefollowingsentencesintoEnglish,usingtheexpressionsintheparentheses.1•Iregar

5、dthatcommercialasoneoftheworstFveeverseen.2.Inacommercialnegotiationthenegotiatorsmustensurethefundamentalbenefitoftheircompanyfrombeinginjured.3.Inordertomeettheneedsoftheinternationalmarket,thefactoryisaimingata50%increaseinproductionthisyear.4.InBritain,adverti

6、singontelevisionissubjecttovariousrulesandregulations.5.Thesesmallbusinesseshavebenefitedgreatlyfromthefallininterestrates.6.Thecassettetapeisbroken.Canyousplicetheendstogether?7-Duetothemassiveabsorptionofforeigncapitalandadvancedtechnology,thecountryhasbeentrans

7、formedintoapowerfulindustrialnationinonly20years-&Afterhispainstakingmanagement,thecompanyendedupasoneofthe500bestintheworld.9.AllthearrangementsofthecompanywereturnedupsidedownbythesuddendevaluationofU.Sdollars・10-Thenewinternationalagreementopensupthepossibility

8、ofmuchgreaterco-operationagainstterrorism.II.TranslatethefollowingadvertisingsentencesfromEnglishintoChinese:1.超越视觉感受——索尼！2.喝可口可乐，万事顺意！3.一朝品尝，一生钟爱。4.夏普产