《建立商业关系》PPT课件

《《建立商业关系》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、EstablishmentofBusinessRelations主讲:崔丽伟崔丽伟李雪玲李婷婷周明梅吕嘉杨峰汪名学江涛制作团队1、写作指南2、样信解析3、实用举例目录第1节写作指南>>>>>一般流程获取新客户信息的渠道信函的内容要点基本结构请加入标题ThegeneralprocessofestablishingtraderelationsLookingforthecustomerfirst,andthendocreditinvestigation,toidentifyandscreeningofcustomerswithgoodcreditstanding,finallysen

2、dEmailorfaxexpressdesireofestablishingtraderelationsLogo获取新客户信息的渠道他人介绍媒体搜索主动搜索第1节写作指南Thebasicstructureofestablishingtraderelationswithletters1.Theletterheadandinsideaddress2.Salution3.Thesourceofinformation4.Thebusinessscopeofwritingtheletter5.Thebusinessscopeofthefirm6.Thereferenceastothefi

3、rmisfinancialpositionandintegrity7.Wishtoreceiveimmediateresponse8.Complimentaryclose9.SignatureThecontentofthelettertoestablishtraderelations信息来源致函目的公司介绍Thecontentofthelettertoestablishtraderelations1.Sourceofinformation2.Sentalettertopurpose3.Companyintroduction4.ProductintroductionLogo第2节

4、样信解析>>>>>DearSirs,WehaveobtainedyournameandaddressfromA.B.Co.,Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourlatestcataloguesandpricelist.Ifyourspr

5、icesarecompetitive,wewouldexpecttoplacevolumeordersonyou.Welookforwardtoyourearlyreply.Yoursfaithfully,PurchassMannager案例导读LogoSampleletterparsingNotesPricelist价目单Establish建立、开立第2节样信解析Importern.进口商Appreciatev.感谢；理解；体会；赏识；增值Self-introductionbythesellerLogoDearSirs,Wehaveyournameandaddressthro

6、ughtheintroductionofMr.E.W.WorthofSwan﹠Bros.(HongKong),whoisoneofouroldclients.Wewishtoinformyouthatwespecializeinexportingchinawareandshallbepleasedtoenterintobusinessrelationswithyou.Ifourabovedesirecoincideswithyours,pleaseletusknowandkeepusinformaedaswellofyourspecificenquiriessothatwewo

7、uldbeinapositiontosendourillustratedcatalogueandlatestpricelistforyourreferencewithouttheleastdelay.Meanwhile,itshallbemuchappreciatedifyoucouldfurnishuswiththenameofyourbankpriortotheconclusionofaninitialtransactionbetweenus.Lookingforwardtorecevi