Electronic Marketplaces in the Automotive Industry电子书.pdf

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1、7.ElectronicMarketplacesintheAutomotiveIndustryMarcelGogolinWirtschaftsinformatikOverview°Whatareelectronicmarketplaces?°The„move-to-the-market“hypothesisrevisited°Real-worldvs.theoreticalmodelsofelectronicmarketplaces°Themixed-modeelectronicmarketplace°E-Businesspotentialsinth

2、eautomotiveindustry°Amarketplaceexample:SupplyOn–Theonline-platformoftheautomotiveindustry07.ElectronicMarketplacesintheAutomotiveIndustry2AgendaA.ElectronicMarketsB.Industrystructure:AutomotiveindustryC.Marketplaceexample:SupplyOn07.ElectronicMarketplacesintheAutomotiveIndustr

3、y3A.E-Markets1.IntroductionElectronicMarketplaceDefinitions2.Successfactors3.Mixed-modeEM°„Anelectronicmarketplace(orelectronicmarketsystem)isaninterorganizationalinformationsystemthatallowstheparticipatingbuyersandsellerstoexchangeinformationaboutpricesandproductofferings.“[Ba

4、kos1991,296]°„Ane-marketplaceisamulti-partye-commerceplatformintermediatingbetweenbusinessbuyersandsuppliers.“[Le2002,113]°„B2Be-marketsfunctionaselectronichubsthatbringtogetheralargenumberofbuyersandsellersandautomatebusinesstransactions.“[Dai/Kauffmann2002,42]07.ElectronicMar

5、ketplacesintheAutomotiveIndustry4A.E-Markets1.IntroductionE-marketCharacteristics2.Successfactors3.Mixed-modeEM°...virtual,i.e.computer-mediated,marketplaceswheremultiplesuppliersandcustomers"meet".°...(ideally)supportallphasesofbusinesstransactions.°...typicallyfocusonefficien

6、ttransactionsratherthanbackendintegration.°...areusuallyorganizedandgovernedbyanintermediary(centralizedmarket)°...followstrictrules:obligationsoftheparties,access,protectionagainstfraud(e.g.,insidertrading)etc.°...(theoretically)comeclosetotheeconomists'sidealmarket(completein

7、formation,immediatereactionsofthemarketplayers,equilibriumprice...)ÎMarketefficiencyistheresultofastrongregulatoryregime!07.ElectronicMarketplacesintheAutomotiveIndustry5A.E-Markets1.IntroductionInstitutionalStructure2.Successfactors3.Mixed-modeEM°Themarketprovidesrules°access,

8、protectionagainstinsidertradingetc.°tradingrules(e.g.,