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1、AStudyofPragmaticFailureinCross-culturalBusinessCommunication1.Introduction1.1BackgroundWhenbusinesspeoplefromdistinctlanguageandculturebackgroundcommunicatewitheachother,cross-culturalbusinesscommunicationcomesintobeing.Languageisthecarrieroftheculture,andisinturninfluencedb
2、ylanguage.Bothofthemaffecteachother.Withthedevelopmentofsocietyandthegrowthofcivilization,therearefrequentcontactsintheinternationalbusinessfields.EspeciallyChinahasjoinedintheWTObytheyearof2001,andmoreandmoremulti-nationalcorporationshavebeenfloodingintochina.Theforeignvalue
3、oftradeissteadilyontheincreasewithtimegoingby.Mutualrespectandpleasantcooperationarethetwoparties9wishesintheprocessoftheinternationalbusinesscommunication.Butthehindrancetobusinesscommunicationlargelyoriginatesfromdeep-seatedcultureproblems,namelythinkingpattern,negativetran
4、sferofmothertongueetc.1.2ResearchRationaleandObjectivePragmaticFailureinCross-culturalBusinessCommunication,asapragmaticfailurephenomenon,hasdrawnmuchattentionfromscholarsandexpertsathomeandabroad・Definitely,theyhavemadealargenumberoffruitfulresearchfindings.Previously,PFCBCh
5、asmainlybeenstudiedwithinthetheoreticframeworkofCooperativePrincipleTheory,ContextTheory,politenessprinciple,tonamejustafew.ThisstudywillmakeadetailedanalysisofCBCbasedonthetheory一ThomasesCross-culturalPragmaticFailureTheory,whichcanexplainthephenomenonofpragmaticfailurecompr
6、ehensively.Hence,thisstudyisbuiltuponThomas'sCross-culturalPragmaticFailureTheory.ThistheoryaimsatexploringthecausesofCBC.Andthisstudywillcollectthedatafromjournalsandbooks,websitesetc,helpingpeoplegainabetterunderstandingofCBC.Throughthisstudy,peoplewouldpaymoreattentiontoCB
7、CandcanhavemoreawarenessaboutPFCBC.Simultaneously,theyshouldadoptsomemeasurestodecreaseandavoidtheunnecessarymisunderstandingbetweenthem.Ifso,peopleareabletoperformtheirnormalcommercialactivitiesmoresmoothly.1.1OrganizationofthedissertationThethesisconsistsoffivechapters.Chap
8、terOnepresentsabriefintroductiontotheresearchbackground,includingthe
