湖南省茶陵县高中英语Unit1AdvertisiProject课件牛津译林版.pptx

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1、Unit1Unit1AdvertisingProjectDevelopinganadcampaignNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?WarmingupReadthearticleonPage18.Trytotellusthemainideaofeachparagraph.Pa

2、ra.1Para.2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencePara.3Para.4whattheadcampaignsayshowtoreachthetargetaudienceReadthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassage—introduction,examplesan

3、dfactsthatdeveloporsupporttheideaandconclusion.1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.3.Whyd

4、oyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubject

5、ofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefro

6、msmoking.5.Whatisthesloganforthiscampaign?Smokingkills!Fillineachblankwithnomorethanonewordaccordingtothetexts.ParagraphoutlineSupportingdetailsWhatanadcampaignis★Anadcampaignisnota(n)(1)_____advertisementbutaplannedprogrammeofadvertisements.★Anadcampaignusesa(n)(2)_

7、_____ofadstoreachacertainaudience.singlevarietyParagraphoutlineSupportingdetailsHowtodetermineyourtargetaudienceYoucandetermineyourtargetaudiencebydoingresearchandanalysistoexploretheaudience’s(3)________.WhattheadcampaignsaysYoushouldmakeyouradcampaign(4)________soa

8、stohaveyourtargetaudiencereactinacertainway.thoughtsappealingParagraphoutlineSupportingdetailsHowtoreachthetargetaudienceYouhaveman