Internet age how to do the marketing of the book industry-毕业论文翻译.doc

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1、……………………………………………………………最新资料推荐…………………………………………………Iｎｔｅrnｅtagehow　ｔｏdo　ｔhｅmaｒketｉｎg　ofthe　bｏoｋinduｓtｒｙFreepａｐerｓＤownloaｄCenter　Nｅwｓ:ｔｈeeraoｆｎｅtworｋ　marｋｅting，ｔhebiggｅstprｏblemoｆtｈebｏokiｎdustry　mａynotcｈanｎels.Alｔhoughｔheｅnｔiｔyｂooｋstoｒe　ｓalｅshave　ｂeen　shrinkinｇ，but　thｅ　onｌinｅｂookstｏｒe,

2、ｔhｅrapiddｅｖeloｐｍent　ofｅ-bｏｏｋsaｌes,ｈasalｓo　beenａ　substａｎｔiaｌinｃrｅａse.Shｏｗstｈatthｅ　oｖeｒaｌlsａlｅsofthebｏoｋｍarkｅt(iｎclｕｄinｇ　paperｂooｋs　ande-booｋｓ）ａｎd　not　worrying　“teｒriｂｌｅ”decreased，ontheｃonｔrary,　eveｒｙyｅaｒ,　ａsubstaｎtｉalgｒｏwｔｈ—deｓpｉtｅtｈe　verysｌoｗgrowtｈofｗhｙtheｉnduｓtｒywilｌｂeincreasingl

3、yThemｏre　ｐeoplesiｇh，ｂad　booksdｏ，ｔｈeｂook　isnotｇｏｏdｔoｓellｉt？Iｎmｙ　peｒsoｎａｌopinion，　ｔhｅbookinduｓtry　actuallyfacedｗｉtｈtheproblemof　ｒestｒｕcｔuringthｅｅcoｎomicfｉeld：performanceｉnthｅｅcｏｎomicｆｉeｌdaｓ　reｄundaｎｔcoｎstruｃtion,ｍａｎufａctuｒｉｎgcapacity　excｅｓs-intｈe　bｏoｋｉndｕstryｉs8/8…………………………………………………

4、…………最新资料推荐…………………………………………………ｒｅfｌｅctedhomogeｎizaｔioｎofconｔentwiththerepｅａtedpuｂliｃａｔiｏｎ。Hｏmｏgｅnizａtｉonｒｅｐeaｔｅｄpuｂｌiｓhinｇhasgrown　ｔｉred　ofmoreaｎｄmｏrerｅａｄｅrｓ,mｏreａndmorethereiｓnomarket;ｃonｔrarｙ，inｎｏvativeｃｏｎtｅnｔaｎdpersonaliｚedｐuｂlisｈiｎgis　increasinglｙbecoming　amａinｓtreambｏokinｄusｔｒy

5、　markｅt。Couｒsｅ,thisrestructurinｇfortｈｏse　who　donotｈaveinnｏvativeR&amｐ;　Ｄ　ａbｉlityhabｉtsonlyｒelｙｏｎincrｅasｉｎgｔhｅvarieｔy　toｐursuethedevelopｍeｎtofthe　publishinｇaｇency，mustbeveryｐａinｆｕl，eｖenthoｓｅpｕbｌｉｓｈerｓ　wｉtｈｐroduｃｔinnovaｔioｎ　anｄR＆amp;Ｄcapabilｉtiｅs，marketiｎghａｓｎotkｅptup，tｈe　ｓameｃanｎｏt

6、　becｏmpetｉｔiｖｅ　iｎｔhebook　iｎdｕstrｙ　market　hasiｔｓｏwnsｔatuｓandｔｈerighttospeaｋ,sｏｔosａｙ，in　tｈeeｒaofnｅｔｗorｋmarkeｔinｇ　ｏutstandingpｕｂlishｉnghousｅsmustｂe　pｒｏfiｃient　iｎ　prodｕcｔ　inｎovatiｏnand　Ｒ　＆amｐ；D，alｓo　ｍust　beloｎｇerthantｈemａｒketing。　　Ibelieveｔhatｔhishasbeｃome　ahｕｍaｎｅach　booｋindustｒyconse

7、nsus，butｒeaｌlywell8/8……………………………………………………………最新资料推荐…………………………………………………ｄonebｕtitisnｏtquiteeaｓy。 ﻪ　Ihａｖｅａlｗaｙsmaintaineｄｔhatthe　troｕｂlｅd　bookindｕsｔry,thｅｂigｇeｓtｐrobｌemisthｅproblemoｆthe　floｗｏｆiｎfoｒmaｔionbeｔweｅnｐubｌisｈerｓanｄreadｅrs,　authors　and　pｕblisheｒs,aｕthoｒｓandｒeａｄerｓ,thereｉsserio

8、uｓ　iｎfoｒmａｔionaｓymmetry。Pubｌisheｒ