专题十五-词义猜测

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1、专题十五　词义猜测Passage1(2014北京,D)体裁:说明文　词数:351StoreScent(香味)Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticedthesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop?sscentmaynotbeoutstandingco

2、mparedwithsightsandsounds,itiscertainlythere.Anditisprovingtobeanincreasinglypowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjust

3、beusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers?intentiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinParis,scentisjustasimportanttoabrand?ssuccessasthequalityofitswindowdisplaysandgoodsonsa

4、le.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants?disprovingattitudeanddon?t-touch-what-you-can?t-afforddisplays.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbran

5、dstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Now

6、,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore?swindowstosmellbooks,potsanddrawers,insearchoftheirpe

7、rfectscent.1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstores?A.Friendlyassistants.B.Uniquescents.C.Softbackgroundmusic.D.Attractivewindowdisplay.2.E-shopsarementionedinthepassageto　　　. A.showtheadvantagesofbricks-and-mortarstoresB.urgeshop

8、assistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducet