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1、ConsumerOutlook2018CONSUMEROUTLOOK20181ConsumerOutlook2018Asanothereventfulyearwindstoanend,it’stimetotakestockofouraffairsandlooktothefuture.Apresidentialinauguration,tensionsabroad,naturaldisasters,harassmentscandals,andahigh-flyingstockmarkethaveAmericansa
2、nticipatingawhirlwind2018.Thoughwemaybehearingsighsofreliefasthecalendarreachesthelastpage,mostAmericansarefeelingpositiveabouttheirpersonallives.Despitethishigh-levelprettypicture,wefoundconsumershaveconcernsgoingintothenewyear.KeyTakeawaysandRecommendations
3、TheAmericanConsumerisPersonallyOptimisticbutGenerallyPessimisticWhileAmericansareoptimisticabouttheirpersonaloutlookfor2018,theybelieveseveralcriticalissuesfacethecountry.Consumersaremostconcernedaboutterrorism,followedcloselybyhealthcarereformandtheeconomy.C
4、onsumersAnticipateanEconomicRollercoasterRideDespiteasoaringstockmarket,morethanhalfofAmericansfeartheeconomyisheadinginthewrongdirection;particularlywomen,youngeradults,andlow-incomehouseholds.•PinchingPenniesandWeighingWallets:PersonalFinancesAmericansareca
5、refulwiththeirmoney,cautiouslyspending–exceptforMillennialsandGenZerswhofeelmoreconfidentabouttheirpersonaleconomicsituationandaremoreapttospendatwill.•WorkingItOut:JobSearchingandSatisfactionWorkingAmericansaresatisfiedwiththeiremployment;thoselookingforwork
6、areoptimisticaboutthepossibilityoffindingajobin2018.What’stheWi-Fi?2018TechnologyPredictionsAconciselookatwhichtechnologiesAmericansanticipatebecomingwidelyadoptedin2018;universalinternetaccessisatthetopofthelist.CONSUMEROUTLOOK20183TheAmericanConsumerisPerso
7、nallyOptimisticbutGenerallyPessimisticWhensurveyed,85%ofAmericansratedtheirpersonalhappinessasgood,MillennialsandGenZersaremostconcernedabouttheeconomyandverygood,orexcellentwhenasked,only15%feltasthoughtheirpersonalgunviolence,steppingoutoflinewitholdergener
8、ations.AstheDOWhitshealthhasdeclined,and57%believedtheirpersonaleconomicsituationwasunexpectedhighs,thisgroupisfocusedonthepotentialbacklash—whatgoesheadedintherightdirection.ThoseAmerica
